Harnessing Real-Time Analytics to Improve Customer Experiences

As buyers increasingly return to stores in-person, retailers are looking to provide the best of both digital and in-person shopping experiences. Leveraging automation, artificial intelligence (AI), machine learning (ML), and edge environments, we are now able to rapidly build and deliver enriched user-centered solutions, personalised to consumer needs and preferences. To improve the in-store customer experience and directly impact sales, retailers are therefore increasingly turning to digital, powered by real-time analytics, to deliver these omnichannel customer touchpoints. In this session we explore the practical approaches to help your organisation rapidly deliver new cross-channel customer experiences to market: - Leveraging real-time insights to better understand consumer behavior - Improving the in-store experience, across branches and regions - Personalizing customer touchpoints with dynamic in-store promotions - Getting started with computer vision at the edge - Building a real-time loyalty rewards program based on customer analytics