Name: The Art and Science of Subscription Pricing
Start: 2019-01-02T01:15:00Z
End: 2019-01-02T01:16:01.000Z
Location: BrightTALK
Rating: 0

Learn more about how to assess and transform your culture and practices as part of modernizing your software development. We share the patterns of successful team organization, agile and extreme programming practices, as well as modern product management and user centric design principles.

Digital transformation is often a multi-year and multi-million-dollar journey for large enterprises. Adopting the ‘Agile way’ is no longer a question; it’s the norm. 

At VMware Tanzu Labs, we recently concluded an engagement, where we advised a large Australian organisation against following their program plan. The transformation program had a valid business objective and the support of its executives. When we partnered with the customer, the program was already three years into its journey. Projects got delivered on time with cutting edge technologies, modern programming languages, and teams with the right skills. How did the organisation still end up sinking millions of dollars without any return on investment? What went wrong in the middle? How did the right objectives yield poor results?

In this talk from AgileAus21, we describe the path to stay clear of the common pitfalls and roadblocks and show you the simple, no-nonsense, buzzword-free way to build great software that delivers value without embarking on a massive program of work.

Digital Transformation: Why Well-Planned Programs Fail and What to Do Instead

Software development teams across every industry are tasked with delivering applications, APIs and experiences that provide value to hundreds, thousands, or even millions of users every day.     How can they confidently ensure that their product functions consistently and is compliant with the quality and security standards that are important to them?       Enter the CI/CD pipeline: a core tool that any software development team can use to automate the build, test, and deploy cycle for their product from code all the way to production.       In order to build the ideal CI/CD pipeline, organisations must adopt the DevOps values and practices.       Join our speakers from VMware Tanzu as they discuss the relationship between DevOps and CI/CD, and how a well-designed pipeline can bring value to your organisation.

Building The Ideal CI/CD Pipeline

Should we ever prioritize software development work that doesn’t add user or business value? Developers advocate for planned refactors, fixing flaky tests, and enhancing CI pipelines to reduce development toil. Yet, product managers often struggle to justify this type of work to business stakeholders. Luckily, everyone involved in modern app development wants to move fast and be happy! 
 
In this webinar, developers and product managers will learn how Tech Debt Audits can be used to bridge communication gaps, helping cross-functional teams prioritize work to reduce the tech debt that matters most.

- How to run a Tech Debt Audit and address unhealthy practices
- How to pay down your tech debt using tools such as Spring boot, Spring boot tests, Concourse, and VMware Tanzu
- Tips for effective collaboration between developers and PMs to prioritize what tech debt needs to be addressed

Tech Debt Audit: How to Prioritize and Reduce the Tech Debt that Matters Most

When people think about agile software development it’s often in a context of colocated teams working through problems and building features in an iterative way. This is how digitally native companies work and it’s broadly what all organizations have been marching towards.

But the world has changed and in the wake of Coronavirus, employees and organizations everywhere are scrambling to stay safe and constrain the spread of this novel virus by working remotely. This can be daunting to say the least. How do you maximize the productivity of remote-only software teams? Can teams share knowledge and ramp-up new people efficiently? Can they avoid siloed decision making and ensure all people have a voice regardless if they’re introverted or extroverted?

VMware Pivotal Labs is a recognized leader in agile software development for over 25 years. We have successfully delivered amazing business outcomes using distributed teams for hundreds of customers. Join us on March 26 to hear practical advice, processes, practices, and enabling technologies that we’ve developed for fully remote software development. Learn how to incorporate a few occasional "remotes," maintain teams split across regions and timezones, and even how to adopt an "everyone's remote" approach to your distributed agile teams.

How to Build Awesome Software with Fully Remote and Distributed Teams

There is a misconception that “agile” means faster delivery, however it really means being able to quickly react and respond. In this 4-part webinar series, we’ll be sharing some of the ways we help our clients adopt modern, agile practices for building software, so that they can respond faster to changing customer needs.

Measuring how a product performs in users hands is the ultimate validation of user and business value.

Part 4: In this webinar we will discuss why, once a software-based product is in the wild, user behaviour metrics become a critical source of insights and learning. We'll review the AARRR Analytics Framework (a.k.a. Metrics for Pirates) and discuss how the implementation of user activation and user retention metrics varies, depending on the type of product and business model.

To watch part one in the series, click here: https://www.brighttalk.com/webcast/14891/415310

[Tanzu Talks] Measuring what matters to make data-informed product decisions

There is a misconception that “agile” means faster delivery, however it really means being able to quickly react and respond. In this 4-part webinar series, we’ll be sharing some of the ways we help our clients adopt modern, agile practices for building software, so that they can respond faster to changing customer needs.

In order to quickly respond to customer needs and rapidly deliver value, application teams need support and alignment from their organisation's leadership. Ongoing, regular communications between agile teams and leadership on topics including product progress and key findings, is vital to enabling quick decision-making. As delays and friction impact how successful you are at implementing and maintaining business agility, ensuring you have clear communication approaches in place is key.

Part 3 - In this webinar, we’ll cover our best-practices and recommendations for communication and decision-making approaches, including:
- How User-Centered Design, Lean Planning and Extreme Programming can work together to help to shorten feedback loops
- How agile teams can be organised and supported across the business
- How tools like OKRs, OGSM and Growth Boards can help achieve strategic alignment between teams

For the next webinar in the series, click here: https://www.brighttalk.com/webcast/14891/415371

[Tanzu Talks] Empower your teams to move forward, faster

There is a misconception that “agile” means faster delivery, however it really means being able to quickly react and respond. In this 4-part webinar series, we’ll be sharing some of the ways we help our clients adopt modern, agile practices for building software, so that they can respond faster to changing customer needs.

The goal of an agile team is not just to go fast, it’s to go fast in the right direction. So how do we avoid wasting time and resources to identify and build the right thing? On trick is to ensure we have the shortest possible feedback loops between our agile product teams and our customers.

Part 2 - In this webinar we will investigate how you can reduce business risk by implementing ongoing product discovery and lean planning. Learn how you can shorten feedback loops through intensive product discovery and framing methods to maximise productivity, ensuring you start working on building the most valuable software on day one.

This session will cover:
- Conducting market and customer research
- Modelling business processes and user journeys
- Generating and testing ideas/prototypes
- Prioritising and planning your work
- Clearing a path to production

For the next webinar in the series, click here: https://www.brighttalk.com/webcast/14891/415364

[Tanzu Talks] How to ensure you are building the right app

There is a misconception that “agile” means faster delivery, however it really means being able to quickly react and respond. In this 4-part webinar series, we’ll be sharing some of the ways we help our clients adopt modern, agile practices for building software, so that they can respond faster to changing customer needs.

One of the changes organisations have had to urgently respond to, especially in recent times, is shifting to increasingly remote software teams. How can large organisations deal with the challenge of moving in-person agile team practices to a fully remote environment, as well as maximise the productivity of remote-only agile teams?

Part 1 - Join us on this webinar for practical advice on how we've adapted our product management, design and engineering practices to better support distributed teams. Hear how we've overcome some of the challenges associated with collaboration and communication in balanced agile teams.

For the next webinar in the series, click here: https://www.brighttalk.com/webcast/14891/415347

[Tanzu Talks] How to keep your agile teams productive while working remotely

Most organisations today are at some stage of their digital journey, which typically requires application teams to navigate the challenges of application and infrastructure modernisation. During your journey of application modernisation, you are likely to face challenges especially when dealing with heritage processes and teams. In this two part webinar series we will explore the processes and practices to help enterprises successfully modernise their legacy applications.

In this talk Ananda Bose, Director, Application Platform Architecture, APJ, VMWare Tanzu will share how organisations can leverage modern architectural methods to decompose heritage monolithic systems, enabling the creation of business value in the areas of revenue and cost optimisation. We will look at how the modern design patterns of Domain Driven Design - eg. Event Storming and C4 Modelling, can be applied to help achieve these results.

To watch the first part of this two part series, click here: https://www.brighttalk.com/webcast/14891/392505

[Tanzu Talks] Applying Architectural Methods for Application Modernisation

In this webinar, Jack Vanlightly will explain quorum queues, a new replicated queue type in RabbitMQ, the most popular open-source message broker. Quorum queues were introduced in RabbitMQ 3.8 in order to achieve high availability and data safety. Jack will cover and contrast the design of quorum and mirrored queues.  After this webinar, you'll understand:

- Why quorum queues offer better data safety than mirrored queues
- How and why server resource usage changes when switching to quorum queues from mirrored queues
- Some best practices when using quorum queues

HA and data safety in messaging: quorum queues in RabbitMQ

Most organisations today are at some stage of their digital journey, which typically requires application teams to navigate the challenges of application and infrastructure modernisation. During your journey of application modernisation, you are likely to face challenges especially when dealing with heritage processes and teams. In this two part webinar series we will explore the processes and practices to help enterprises successfully modernise their legacy applications.

In this talk we will focus on the 3 P's (People, Process and Platforms) of application modernisation. Here, Ananda Bose, Director, Application Platform Architecture, APJ, VMWare Tanzu will share the pragmatic strategies that large enterprises can apply, enabling teams to perform in cohesion with highly automated processes and distributed systems.

To watch part 2 of this two part series, click here: https://www.brighttalk.com/webcast/14891/392508

[Tanzu Talks] Transforming the Right App, Before You Transform The App Right

For all the talk of digital transformation, most organizations still struggle to get new code released into production. In fact, according to a Forrester survey of developers, 60% of respondents stated they release applications twice a year or less. How is software going to transform your business if it only changes twice a year? 

It turns out that getting software into production frequently benefits business in a number of ways. Developers are more productive. Revenue-generating applications get features to generate more revenue. Security patches are less disruptive and downtime costs decrease. 

In a recent study, commissioned by Pivotal (now part of VMware), Forrester Consulting quantified many of these types of improvements in a Total Economic Impact™ Study of Pivotal Platform (now part of VMware Tanzu). In this webinar, you’ll learn about the stringent methodology used by Forrester Consulting to calculate a 142% three year ROI for Pivotal Platform from our guest speaker  Sarah Musto of Forrester Consulting. You’ll also hear best practices from Kyle Campos, SVP of SaaS Ops at Smarsh. 

Check out the recent study here: https://content.pivotal.io/analyst-reports/the-total-economic-impact-of-the-pivotal-platform-2020

*The Total Economic Impact™ Of Pivotal Cloud Foundry, a December 2019 commissioned study conducted by Forrester Consulting on behalf of Pivotal.

Prod or it Didn’t Happen: The Value of Getting Code Into Production

Streaming applications are all the rage these days because they open up exciting, new use cases. Every streaming application demands a common set of capabilities. The most critical of all is reliability of the events delivery and processing. But what does reliable processing entail? How do you build a streaming pipeline that’s responsive to performance changes in a distributed system? That’s where the reactor back-pressure comes into the picture.

Join Pivotal Platform Architect Madhav Sathe and Pivotal Principal Software Engineer Marcial Rosales for this online class as they walk you through the ingredients of building streaming pipelines. You’ll learn:

● An overview of what Project Reactor is and how it works.
● How Project Reactor makes it possible to build an end-to-end streaming pipeline.
● How to use RabbitMQ’s native reactive support and Project Reactor to build stateful streaming transformations.
● How to demonstrate backpressure across multiple distributed systems in this architecture.
● How this stack is being used to solve real use cases.

We look forward to you joining us.

How to Build Reliable Streaming Pipelines with RabbitMQ and Project Reactor

As an industry, we’ve been reasoning about RabbitMQ's behavior without having the right perspective. Existing tooling has prevented us from understanding what’s happening under the hood and sharing the state with those that really understand how the pieces fit together.

In this online class, you’ll learn how this changes with the new observability tooling in RabbitMQ 3.8. You can finally answer many of the RabbitMQ questions yourself, and share anything that you don’t understand with a RabbitMQ expert.

Join RabbitMQ engineer Gerhard Lazu to learn how:

● To start using the new metrics system in RabbitMQ 3.8
● Developers know when your application is using a RabbitMQ anti-pattern
● Developers who use Quorum Queues can understand the mechanics better  
● Operators know when a RabbitMQ deployment is imbalanced
● Erlang experts can unlock deeper RabbitMQ insights
● To share your context when you come across a bug

We look forward to you joining us.

Understand RabbitMQ: For Developers and Operators

Earning client trust every day is one of Fiserv’s core values. Its key reflection is the quality that gets delivered to Fiserv’s client. In this webinar, Fiserv’s Clint Myers, CTO Fiserv Bank Solutions, and Navdeep Singh, VP, Infrastructure Engineering, share how the company is modernizing its existing core application portfolio for scale, including how it broke up monolithic applications into microservices, running on Pivotal Platform, with no downtime or impact to the customer experience. 

While the journey is ongoing, Clint and Navdeep will provide three (3) ingredients for a successful project, including lessons learned that you can incorporate into your modernization program and how Fiserv Business Technology Services can help. Join Pivotal and Fiserv to learn about application modernization challenges unique to companies in regulated industries, including:

● What’s required to modernize these applications into microservices.
● What the Fiserv team wishes they’d done earlier.
● What was most important to Fiserv’s success.

Fiserv is one of the world’s largest payments and financial technology providers. Prior to the acquisition of First Data, they moved over $75+ trillion annually and have over 25m active bill pay users. With millions of consumers, thousands of financial institutions and hundreds of other organizations rely on Fiserv to move and manage money and information on their behalf every day—trust is everything.

Pivotal Privacy Statement: 
https://pivotal.io/privacy-policy

Fiserv Privacy Statement: 
https://www.fiserv.com/en/about-fiserv/privacy-policy.html

This webinar:
https://content.pivotal.io/webinars/sep-26-how-a-large-fintech-is-breaking-up-monolithic-applications-into-microservices-webinar

How a Large FinTech is Breaking Up Monolithic Applications into Microservices

In-memory caching is not new technology. But it takes on renewed significance with cloud-native, distributed applications. Modern day caching can alleviate the performance and availability challenges associated with your most important modern apps.

In this webinar, we will explore why caching should be a vital part of your distributed systems. You’ll learn how: 

● A highly available cache can keep apps online serving data, and protect against data loss, in the event of infrastructure failure. 
● An elastic cache like PCC can adjust to the needs of your applications. Elasticity at the data layer is crucial for the elasticity of the entire system.
● A caching layer can reduce the adverse efforts of network latency on system performance.
● Enterprises use PCC alongside Pivotal Platform. We’ll also examine the day-to-day experience of managing the caching service.
● PCC can support caching patterns for Spring and .NET microservices.

Join us to find out how caching can improve the performance of your essential customer-facing systems.

Presenter Bio:
Nikhil Chandrappa is a data engineer at Pivotal. He focuses on helping enterprises to architect data platforms on cloud. He specializes in full stack development with focus centered around Spring Data, caching, and cloud native data pipelines. He is originally from Mysore, India, and has a masters degree in computer engineering from Syracuse University.

How to Boost Performance of .NET Microservices with Pivotal Cloud Cache

Arriving at the ideal pricing model for your subscription business is no easy feat. How much should you charge? How often should you change your pricing? What pricing model should you use? These questions, and many more, pose a constant challenge for companies of all sizes.

Well, we’ve got solutions! Featuring product leaders from ProductPlan, Jama Analyze, and ProfitWell (formerly Price Intelligently)—we will answer your questions about subscription pricing.

Here’s what you’ll learn when you listen to this webinar:

●  How to create and manage a pricing model
●  Who on your team should own the pricing strategy
●  How to manage legacy customer pricing
●  The most common SaaS pricing mistakes

The Art and Science of Subscription Pricing

Productivity

Product

Pricing

SaaS

Sales Analytics

Subscription Economy

Subscription Revenue

Revenue Marketing

e-commerce

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The Art and Science of Subscription Pricing

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