[Tanzu Talks] Measuring what matters to make data-informed product decisions

Presented by

Jaime Pabon and Darryl Snow, Senior Product Managers, VMware Pivotal Labs Singapore

About this talk

There is a misconception that “agile” means faster delivery, however it really means being able to quickly react and respond. In this 4-part webinar series, we’ll be sharing some of the ways we help our clients adopt modern, agile practices for building software, so that they can respond faster to changing customer needs. Measuring how a product performs in users hands is the ultimate validation of user and business value. Part 4: In this webinar we will discuss why, once a software-based product is in the wild, user behaviour metrics become a critical source of insights and learning. We'll review the AARRR Analytics Framework (a.k.a. Metrics for Pirates) and discuss how the implementation of user activation and user retention metrics varies, depending on the type of product and business model. To watch part one in the series, click here: https://www.brighttalk.com/webcast/14891/415310
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