Name: The Future of Customer Identity and Access Management (CIAM)
Start: 2021-10-13T16:00:00Z
End: 2021-10-13T16:33:15.000Z
Location: BrightTALK
Rating: 0

Millions of people rely on Okta every day to securely connect with the technologies and services that let them do their most important work.

It's no longer news that we need to support and secure increasingly distributed organizations. As companies look for long-term solutions for their hybrid and fully remote workforces, one thing is clear - identity is at the center of businesses today. An identity-first approach to security reduces today's cybersecurity risks and provides the foundation for a Zero Trust security strategy. A modern identity solution can also help you tie the complexities of protecting people and assets together in a seamless way.

Join this session to learn:
 - How to enable and secure your workforce
 - How identity can lay the foundation for any Zero Trust security initiative
 - How identity fits into a larger ecosystem and supports a more robust security posture

Approaching Security with an Identity-First Mindset

identity has played a role in crime throughout the history of the world and it's no surprise that identity plays a major role in cybercrime. In fact, identity-based attacks are the leading cause of breaches today. Organizations that leverage an identity-first approach to security are far more prepared to protect themselves in today's business environment. Join this session to learn how you can adopt an identity-first approach to security to protect your organization against today's identity-based attacks.

Building an Identity-First Security Strategy That’s Ready for Prime Time

IT and security teams across industries are supporting increasingly distributed workforces and a growing number of device options. Meanwhile, identity-based attacks are the top threat to organizations today, with a Verizon report from 2021 finding that 45% of organizations have suffered a breach due to identity-related threats. Staying ahead of these risks is critical, but since traditional approaches to identity security are often fragmented, complex, and lack agility, this is no easy feat.

By adopting an identity-first approach to security, organizations can elevate their security posture and reduce friction as they adopt hybrid and fully remote working models.

In this 45 minute discussion, ESG Senior Analyst Jack Poller is joined by Ryan Terry, Senior Solutions Product Marketing Manager at Okta, to discuss the role of identity in the modern security stack and explore tips and best practices for teams looking to bolster security and drive productivity across a distributed workforce. 

Topics for discussion include: 
- How to think about adopting an identity-first approach to security
- Balancing security with usability: How an identity-first mindset can mitigate risk while empowering distributed workforces
- Understanding Zero Trust: Why organizations are adopting the approach and how to decide if it’s right for your organization
- And more...

Bolstering Security in the Era of Remote Work

Passwords have always a source of friction and a security risk in the authentication experience. Leaving passwords behind is key towards better security and employee login experiences. Okta has been helping its customers deploy passwordless authentication by taking foundational steps such as implementing multi-factor authentication (MFA) with secure factors such as FIDO2.0/WebAuthn, FastPass, MagicLink, and mobile authenticator apps that support biometric authentication. 

Join us in this session to understand how Okta FastPass enables secure passwordless authentication into any device, from any location. Even if your company uses a combination of device management tools, FastPass can work alongside a variety of deployments.

* Watch this 30-minute webinar now and see Mukul Hinge, Group Product Marketing Manager, Security at Okta demonstrate FastPass in action including how:
* Users can register their devices to Universal Directory using Okta Verify.
* Admins can set policies for when Okta FastPass should be delivered.
* Okta Verify can check policies set by administrators, and allow a user to log in assuming the login meets the correct context.

Passwordless Authentication: Better Security with Frictionless Login Experiences

We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements. Now imagine how your customers feel when they encounter these same pain points on your apps. 

It’s time for a more modern approach to identity, starting with the login box. By making this a more secure and delightful user experience, you’ll attract more customers and inspire brand loyalty that lasts. 

Join Jack Poller, Senior Analyst at Enterprise Strategy Group (ESG), and Kerry Ok, SVP and Chief of Staff, Customer Identity at Okta, as they dig deeper, discussing how marketing and digital teams can use customer identity to improve acquisition, retention, brand loyalty and revenue. 

Here’s more of what you’ll learn:
- Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience, according to recent ESG research
- The latest in effective customer identity strategies: social logins, progressive profiling, personalization without cookies, and protecting against attacks and fraud without sacrificing the user experience

Look to the Login Box to Increase Customer Loyalty

There is no need to reiterate the benefits of cloud. But with the benefits come challenges, and for IT professionals, they have found themselves in a complex technology environment due to diverse cloud infrastructures and a myriad number of devices. 

This complex environment - and the complexity of identity itself - has made it tougher than ever for businesses to be aware of, and to manage, all identities and permissions. Misconfigured cloud services have led to overly permissioned and under-used identities - both of which are ripe for being subjected to breaches and attacks. 

In this fireside chat, ESG Senior Analyst Jack Poller is discussing with Eila Shargh, Director, Solutions Product Marketing at Okta how businesses can simplify IAM in the age of cloud, and sharing how IT teams can reap the rewards of automated IAM and avoid the potential pitfalls.

Join them to hear:
- What is driving cloud and device diversity that is causing complex IT environments and a disconcerting visibility gap into identities 
- The workforce and security trends influencing the MFA, password-less and SSO landscape 
- Which IAM approach strikes the right balance of robust security and good employee experience and productivity
- And more

Streamlining IT Operations with Workforce Identity

IDC conducted research that explores the value and benefits for organizations using Okta to securely manage their customer identities and digital access experiences, including account logins, registration, credential management, and authorization. 

Meet John M. Wilke, Senior Product Marketing Manager at Okta, as he unpacks IDC’s findings that study participants achieve a total annual benefit of $5.4M per organization including a 314% three-year ROI by: 

- Reducing identity-related management and development costs
- Increasing revenues from digital customer interactions
- Mitigating overall security risks for customers

Quantifying the Business Value of Okta Customer Identity

Identity has played a role in crime throughout the history of the world and it's no surprise that identity plays a major role in cybercrime. In fact, identity-based attacks are the leading cause of breaches today. Organizations that leverage an identity-first approach to security are far more prepared to protect themselves in today's business environment. Join this session to learn how you can adopt an identity-first approach to security to protect your organization against today's identity-based attacks.

Build an Identity-First Security Strategy That’s Ready for Prime Time

Consensual data sharing and services among financial institutions and businesses is creating a new value for consumers and business users. Much of this is driven by trends in customer demand, a paradigm shift in technology, and regulation implementation throughout various countries. Open Banking is leading the way for this collaboration and data sharing and will help drive the financial ecosystem to evolve into an Open Finance, and ultimately, an Open Economy environment in which individuals will be able to securely consent to sharing data with third parties to help streamline services, pay bills, conduct business, and manage finances.

In this webinar, Okta, industry analyst firm Aite-Novarica Group (ANG), leading European banking group ING and digital finance provider Plaid will provide an overview of recent findings on research that was conducted regarding Open Banking/ Open Finance initiatives around the world, including:

The evolution of Open Banking to Open Finance and Open Economy
The key drivers and roadblocks for Open Banking/Open Finance
Predictions of how sharing data across the financial ecosystem in an Open Economy era will create opportunities or threats for financial institutions
The primary use-cases for revenue generation an organization can recognize with regards to open banking/open finance/open economy over the next three years

Open Banking: The Gateway to Open Economy

In May 2021, the White House issued a landmark Executive Order (EO) that accelerated cybersecurity modernization across the federal government. It shined a bright light on Zero Trust, a radical departure from outdated, ineffective security architectures. The EO required every agency to adopt Zero Trust, and it directed NIST, CISA, and OMB to develop clear guidance and best practices help them accomplish it. 
 
Zero Trust isn’t just for the federal government, or large institutions with big budgets. It’s gaining traction across the entire public sector, from state and local government to higher education, because it drives efficiency and efficacy. It’s the cyber modernization approach that addresses tomorrow’s risks and improves the user experience today. 
 
In this engaging webinar, ESG Senior Analyst, Jack Poller, is joined by Okta Cyber Specialist, Steve Caimi, to explore zero trust, its best practices and success strategies. You’ll learn: 
 
- About the Executive Order and how it’s transforming the nation’s cybersecurity
- The definition of Zero Trust and how it differs from outdated security architectures
- Why Identity is the starting point for Zero Trust success
- How Zero Trust drives efficiency and improves the end user experience

Cyber Modernization in the Public Sector: Zero Trust Begins with Identity

It's no longer news that we need to support and secure increasingly distributed organizations. As companies look for long-term solutions for their hybrid and fully remote workforces, one thing is clear - identity is the new perimeter for businesses today. An identity-first approach to security reduces today's cybersecurity risks and provides the foundation for a zero trust security strategy. A modern Identity solution can also help you tie the complexities of protecting people and assets together in a seamless way. 

Join this session to learn:

• How to enable and secure a hybrid workforce 
• How identity can lay the foundation for any zero trust security initiative
• What zero trust projects your peers are thinking about now and into the next 12-18 months

Securing the Hybrid Workforce: How to Establish Trust in a Zero Trust World

Identity is increasingly central to all aspects of modern life: from online banking to your favorite streaming services to your workplace apps, it serves as the core of your interactions with digital systems. However, more than one billion people lack verifiable or useful identification. Amidst all the challenges and opportunities presented by this gap, one thing is certain: digital identity will either solve this growing disparity or be defined by it. 

Join the webinar to hear from Sandeep Kumbhat, Field CTO at Okta, as he discusses:

- How identity has evolved over the recent years.
- Some of the pressing issues and inspiring developments that are shaping the future of digital identity.
- Why it is imperative for organizations to start pursuing decentralized identity initiatives in today’s digital landscape.

Future of Identity

Hybrid IT is not going away -- if anything it’s expanding and becoming mainstream as companies adapt to modern challenges. This session will cover how Okta enables companies to make the most of their Hybrid IT environment by securing on-prem applications, replacing aging legacy tech, and building a bridge between cloud and on-prem. And we’ll show a demo of how Okta enables seamless and secure access to both on-prem and cloud apps.

The Role of Identity in the Enterprise - An Approach to Hybrid IT

Building seamless digital experiences in organizations with multiple brands and subsidiaries is challenging — but with a single, global identity organizations can create the secure, consistent and personalized experiences customers expect. This session will cover how Okta can serve as the platform for a global identity and how technology leaders at Takeda, one of the world’s largest pharmaceutical companies, are using Okta as the foundation for the “Takeda ID”, allowing patients, physicians, and caregivers to seamlessly access a multitude of services across brands with ease and confidence.

Enabling Trusted Digital Experiences with a Unified Identity

What if you could combine a seamless user experience with application security? Okta and Fastly have reimagined customer identity and access management (CIAM), combining solutions to protect your users’ identities without adding friction.

Our next-gen web application firewall (WAF) integrates with Okta’s Risk Ecosystem API, creating a secure, seamless digital identity layer. The continuous risk assessment model correlates suspicious IP addresses with end-user accounts — this empowers security teams to assess user risk and block attacks in real-time.

Join us to learn:
• What is continuous authentication?
• How to identify risk signals and analyze attack data
• How to block identity-level threats like account takeover (ATO)

Speakers:
Swaroop Sham, Product Marketing Manager, Okta 
Julie Rockett, Director of Product Marketing, Fastly 
Tom Chang, Director of Global Technology Partnerships, Fastly

The Future of Customer Identity and Access Management (CIAM)

Authentication

Customer Identity

Identity

Customer Experience

Digital Experience

User Experience

IT Security

Security

Identity Management

Cyber Security

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

The Future of Customer Identity and Access Management (CIAM)

Presented by

About this talk

More from this channel