Swaroop Sham, Group Product Marketing Manager, Okta
Today, organizations’ survival hinges on the digital customer experience. That sounds simple but is complex in practice as Customer could mean a consumer, a business, or a partner and Experiences exist on websites, apps, in-store visits, your help desk, phones, APIs, and more.
On the flip side, customers demand simplicity. They want whatever they want, whenever they want it, wherever in the world they are, on whichever device they happen to be closest to. They want their experiences to be hyper-relevant to them, and simultaneously, they want to know their data is safe and secure.
To do this, companies are scrambling to create a “360-degree view.” How can we organize customer information across technology on the back end to create a seamless, secure experience on the front end? Identity is foundational for achieving that single view, allowing businesses to drive the right digital touchpoints across the customer journey.
• How to create a holistic view of the user across your user stores, brands and technology
• How identity can increase the ROI of your marketing, fraud and application development tools
• How to eliminate manual work or custom code by automating customer identity workflows