Name: Quantifying the Business Value of Okta Customer Identity
Start: 2022-09-13T17:00:00Z
End: 2022-09-13T17:00:24.000Z
Location: BrightTALK
Rating: 5

Millions of people rely on Okta every day to securely connect with the technologies and services that let them do their most important work.

Your customers crave an easy registration process, but in this endeavor to deliver a seamless CX, you shouldn’t sacrifice security. The most recent Verizon Data Breach Investigation found that stolen credential usage is the most popular entry point for attacks. What’s more, 80% of organizations choose vendors that go beyond basic registration and authorization, according to Gartner. 

Your customers’ needs are evolving—so, are your login box and identity procedures keeping up? 

In this session, Salman Ladha, Senior Product Marketing Manager at Okta Customer Identity Cloud, shares several high importance findings from Okta’s latest State of Secure Identity report, including trends associated with fraudulent registration, credential stuffing, and MFA bypass.

Tune in to examine the actionable tactics that Ladha dispenses to address these identity issues, as well as practices to improve your company’s risk posture.

State of Secure Identity: Improve Your Risk Posture & Address Attack Trends

Today, no one has completely solved authorization. This reality is evident in several roadblocks and pain points with which application developer teams must contend: inconsistent implementation across modules, lack of unified audit logs, and hard-to-add new features. 

That’s why we built Okta Fine Grained Authorization (FGA) and Fine Grained Authorization Service for Developers, to simplify authorization across the board. 

Our webinar dives into how Okta FGA enables developer teams like yours to easily implement authorization for complex use cases. Tune in as our esteemed speakers cover:
1. Authorization: Where are we today?
2. Authorization logic in application code 
3. Scalability and performance challenges of implementing authorization 
4. Introduction to Okta FGA, its key principles, and how it solves these challenges.

Introducing Okta Fine Grained Authorization for Your Apps

What is the root cause of 81% of hacking-related breaches, as stated by Verizon? Weak or stolen passwords are the culprit. What’s more, the University of Oxford found that 1/3 of online purchases are abandoned at checkout because consumers cannot remember their passwords. 

The conclusion here is this: passwords are both easily phished and difficult to maintain. For a more resilient, phishing-resistant authenticator, consider the efficacy of passkeys. 

Hear from Salman Ladha, Senior Product Marketing Manager for Okta Customer Identity Cloud, and Megan Shamas, Senior Director of Marketing at FIDO Alliance, in this webinar covering the passkey essentials and:
• Passkey market context and usage trends
• An overview of passkeys: What they are & their main benefits 
• And a demo of how to get started with passkeys in the Okta Customer Identity Cloud.

Achieve Phishing-resistant, Frictionless Experiences with Passkeys

In this webinar, you will learn how government can improve UX with their services. David Hutchins, GBC Research Analyst leads the panel, with La Monte Yarborough, CISO, HHS and LaRel Rogers, Senior Product Manager, Okta, providing their expertise on:
• How government can improve service delivery
• The challenges of legacy systems and how to address them
• The cybersecurity implications of government services
• How government leaders should invest in identity services

Leveraging Public and Community Identity for Stronger CX

For your customers, a great digital experience is expected, but challenging to deliver. Consider:
• 90% of companies will compete based on customer experience (CX) this year.
• 76% of consumers are frustrated when they don’t receive personalized experiences from brands.
• And 58% of orgs say leveraging customer data to deliver this personalization is a significant or moderate challenge.

Promising superior CX with these challenges in hand starts with an unsuspecting interaction: the loginbox—your brand’s gateway to acquisition, retention, and loyalty. 

Join this panel of Okta and Deloitte product marketing, identity and access management, and cyber risk experts as they explain why customer identity and access management (CIAM) plays an essential role in CX, how to use CIAM to drive retention and loyalty, and how to improve conversion throughout the customer journey.

Look to the Loginbox to Increase Customer Loyalty

In today’s increasingly collaborative and dynamic business world, your workforce likely extends beyond a core set of frontline workers to include contractors, business partners, and freelancing resources, to name a few. Reducing risk in this near boundaryless work environment just got more complicated, especially with phishing attacks on the rise.

Last year, a Phishing Landscape Annual Study found a 61% increase in phishing attacks YoY, with the total phishing attacks in Q3 reaching a staggering 1 million. Your extended workforce ecosystem, unfortunately, is a prime target for these attacks. 

Watch this dedicated webinar for key tips on defending your workforce by utilizing phishing-resistant multifactor authentication (MFA). As a bonus, Group Product Manager at Okta Megha Rastogi illustrates the plethora of phishing-resistant authenticators provided by Okta and distills how you can strengthen access management with Okta Workforce Identity Cloud.

Defend Your Workforce with Phishing-resistant MFA

Security teams are increasingly transitioning customer authentication processes to integrate “something you have and/or know,” especially when enacting a funds transfer online or in-person and making payments. 

However, this evolution creates friction between the customer experience (CX) and necessary security controls—especially in pressurized, highly regulated industries like financial services, wherein compliance regulations grow ever stricter and region-specific.

In this Fireside Chat, Forrester Principal Analyst Alyson Clarke and MassMutual BISO Chris Rich join Okta’s Tom Malta and Courtney Fong to discuss the challenges, opportunities, and predicted trends related to financial services customer identity, as well as how to effectively balance security and CX.

Tune in for this can’t-miss session that includes insight into how:
1. CX is evolving in the financial services industry 
2. To meet & leverage security mandates to create better user experiences
3. AI/ML impact financial identity security 
4. Experts predict identity will continue to be embedded in transactions.

Driving Consumer Trust: Harnessing Customer Identity for Financial Services

As organizations transition from traditional castle-and-moat to zero trust security strategies, they need to strengthen and enhance their authentication processes. Afterall, before you can trust someone, you need to ensure they are who they say they are.

However, traditional authentication presents a challenge: passwords are inherently insecure. Easy-to-remember passwords are weak and strong passwords are hard to remember, leading to account compromise via guessing, brute force attacks, password sharing, password reuse, and credential stuffing.

Multifactor authentication (MFA) may still be inadequate for zero trust requirements since MFA still relies on passwords. 
Many MFA techniques are prone to social engineering attacks, including phishing and push bombing. And MFA introduces user friction. 

For security professionals concerned about securing remote access to their apps and infrastructure in a zero trust world, join this panel to discover how Palo Alto Networks has partnered with Okta to provide passwordless authentication for Palo Alto Networks' platform.  

Gain insights on:
• Password and MFA-based authentication challenges
• How passwordless authentication works
• How to provide zero trust network access
• How to incorporate passwordless authentication and ZTNA
• And more

Passwordless Authentication for Zero Trust Access to Apps and Infrastructure

It's no longer news that we need to support and secure increasingly distributed organizations. As companies look for long-term solutions for their hybrid and fully remote workforces, one thing is clear - identity is at the center of businesses today. An identity-first approach to security reduces today's cybersecurity risks and provides the foundation for a Zero Trust security strategy. A modern identity solution can also help you tie the complexities of protecting people and assets together in a seamless way.

Join this session to learn:
 - How to enable and secure your workforce
 - How identity can lay the foundation for any Zero Trust security initiative
 - How identity fits into a larger ecosystem and supports a more robust security posture

Approaching Security with an Identity-First Mindset

identity has played a role in crime throughout the history of the world and it's no surprise that identity plays a major role in cybercrime. In fact, identity-based attacks are the leading cause of breaches today. Organizations that leverage an identity-first approach to security are far more prepared to protect themselves in today's business environment. Join this session to learn how you can adopt an identity-first approach to security to protect your organization against today's identity-based attacks.

Building an Identity-First Security Strategy That’s Ready for Prime Time

IT and security teams across industries are supporting increasingly distributed workforces and a growing number of device options. Meanwhile, identity-based attacks are the top threat to organizations today, with a Verizon report from 2021 finding that 45% of organizations have suffered a breach due to identity-related threats. Staying ahead of these risks is critical, but since traditional approaches to identity security are often fragmented, complex, and lack agility, this is no easy feat.

By adopting an identity-first approach to security, organizations can elevate their security posture and reduce friction as they adopt hybrid and fully remote working models.

In this 45 minute discussion, ESG Senior Analyst Jack Poller is joined by Ryan Terry, Senior Solutions Product Marketing Manager at Okta, to discuss the role of identity in the modern security stack and explore tips and best practices for teams looking to bolster security and drive productivity across a distributed workforce. 

Topics for discussion include: 
- How to think about adopting an identity-first approach to security
- Balancing security with usability: How an identity-first mindset can mitigate risk while empowering distributed workforces
- Understanding Zero Trust: Why organizations are adopting the approach and how to decide if it’s right for your organization
- And more...

Bolstering Security in the Era of Remote Work

Passwords have always a source of friction and a security risk in the authentication experience. Leaving passwords behind is key towards better security and employee login experiences. Okta has been helping its customers deploy passwordless authentication by taking foundational steps such as implementing multi-factor authentication (MFA) with secure factors such as FIDO2.0/WebAuthn, FastPass, MagicLink, and mobile authenticator apps that support biometric authentication. 

Join us in this session to understand how Okta FastPass enables secure passwordless authentication into any device, from any location. Even if your company uses a combination of device management tools, FastPass can work alongside a variety of deployments.

* Watch this 30-minute webinar now and see Mukul Hinge, Group Product Marketing Manager, Security at Okta demonstrate FastPass in action including how:
* Users can register their devices to Universal Directory using Okta Verify.
* Admins can set policies for when Okta FastPass should be delivered.
* Okta Verify can check policies set by administrators, and allow a user to log in assuming the login meets the correct context.

Passwordless Authentication: Better Security with Frictionless Login Experiences

We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements. Now imagine how your customers feel when they encounter these same pain points on your apps. 

It’s time for a more modern approach to identity, starting with the login box. By making this a more secure and delightful user experience, you’ll attract more customers and inspire brand loyalty that lasts. 

Join Jack Poller, Senior Analyst at Enterprise Strategy Group (ESG), and Kerry Ok, SVP and Chief of Staff, Customer Identity at Okta, as they dig deeper, discussing how marketing and digital teams can use customer identity to improve acquisition, retention, brand loyalty and revenue. 

Here’s more of what you’ll learn:
- Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience, according to recent ESG research
- The latest in effective customer identity strategies: social logins, progressive profiling, personalization without cookies, and protecting against attacks and fraud without sacrificing the user experience

Look to the Login Box to Increase Customer Loyalty

There is no need to reiterate the benefits of cloud. But with the benefits come challenges, and for IT professionals, they have found themselves in a complex technology environment due to diverse cloud infrastructures and a myriad number of devices. 

This complex environment - and the complexity of identity itself - has made it tougher than ever for businesses to be aware of, and to manage, all identities and permissions. Misconfigured cloud services have led to overly permissioned and under-used identities - both of which are ripe for being subjected to breaches and attacks. 

In this fireside chat, ESG Senior Analyst Jack Poller is discussing with Eila Shargh, Director, Solutions Product Marketing at Okta how businesses can simplify IAM in the age of cloud, and sharing how IT teams can reap the rewards of automated IAM and avoid the potential pitfalls.

Join them to hear:
- What is driving cloud and device diversity that is causing complex IT environments and a disconcerting visibility gap into identities 
- The workforce and security trends influencing the MFA, password-less and SSO landscape 
- Which IAM approach strikes the right balance of robust security and good employee experience and productivity
- And more

Streamlining IT Operations with Workforce Identity

Identity has played a role in crime throughout the history of the world and it's no surprise that identity plays a major role in cybercrime. In fact, identity-based attacks are the leading cause of breaches today. Organizations that leverage an identity-first approach to security are far more prepared to protect themselves in today's business environment. Join this session to learn how you can adopt an identity-first approach to security to protect your organization against today's identity-based attacks.

Build an Identity-First Security Strategy That’s Ready for Prime Time

IDC conducted research that explores the value and benefits for organizations using Okta to securely manage their customer identities and digital access experiences, including account logins, registration, credential management, and authorization. 

Meet John M. Wilke, Senior Product Marketing Manager at Okta, as he unpacks IDC’s findings that study participants achieve a total annual benefit of $5.4M per organization including a 314% three-year ROI by: 

- Reducing identity-related management and development costs
- Increasing revenues from digital customer interactions
- Mitigating overall security risks for customers

Quantifying the Business Value of Okta Customer Identity

Identity Management

Access Management

IT Security

Identity Services

Security

Identity Theft

Risk Management

Digital Identity

Cloud

Cloud Security

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Quantifying the Business Value of Okta Customer Identity

Presented by

About this talk

More from this channel