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10 Best Practices to Improve Marketing & Sales Data Quality

With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

• Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
• Dump those duplicate values
• Enrich key fields with outside data
• Unify data across systems

We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

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Recorded Jan 31 2017 44 mins
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Presented by
Allen Pogorzelski & Rey Ong
Presentation preview: 10 Best Practices to Improve Marketing & Sales Data Quality

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  • Fix These 10 Common Marketing Data Fails to Boost Conversion Recorded: May 19 2017 54 mins
    Allen Pogorzelski, VP of Marketing, Openprise and Eric Vidal, SVP of Marketing at Broadsuite Media Group
    Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them.

    Engage with experts from Openprise and The Marketing Scope as they share:

    * How to assess if data quality is holding your campaigns back.
    * Best practices to improve the data you already have.
    * How to improve your segmentation and personalization efforts.
    * Which processes to focus on to get the most bang for your buck.
  • 10 Best Practices to Improve Marketing & Sales Data Quality Recorded: Jan 31 2017 44 mins
    Allen Pogorzelski & Rey Ong
    With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

    Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

    • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
    • Dump those duplicate values
    • Enrich key fields with outside data
    • Unify data across systems

    We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

    Sign up now!
  • Improve Marketing & Sales Data Quality: Openprise Data Automation Demo Recorded: Nov 30 2016 10 mins
    Allen Pogorzelski
    Find out how to improve data quality in Salesforce.com, Marketo, Pardot, and Eloqua, and eliminate the "garbage-in / garbage-out" problem once and for all. In this short online demo, see Openprise:

    - Analyze data quality
    - Clean your data - Dedupe and normalize key fields
    - Enrich data with missing values
    - Unify data across marketing and sales solutions

    This demo will show you how to improve your data quality to run more effective campaigns and deliver more revenue.
Content to Improve Data Quality for Marketing and Sales Professionals
The Marketing Data Quality channel provides content for data-driven marketing and sales professionals to improve the quality of their data. This channel includes a series of webcasts and demos that show how companies can clean their data in Salesforce.com, Marketo, Pardot, Desk, and Eloqua to improve campaign performance and boost revenue.

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  • Live at: Jan 31 2017 6:00 pm
  • Presented by: Allen Pogorzelski & Rey Ong
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