10 Best Practices to Improve Marketing & Sales Data Quality

Presented by

Allen Pogorzelski & Rey Ong

About this talk

With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face. Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to: • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua • Dump those duplicate values • Enrich key fields with outside data • Unify data across systems We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action. Sign up now!

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The Marketing Data Quality channel provides content for data-driven marketing and sales professionals to improve the quality of their data. This channel includes a series of webcasts and demos that show how companies can clean their data in Salesforce.com, Marketo, Pardot, Desk, and Eloqua to improve campaign performance and boost revenue.