Fix These 10 Common Marketing Data Fails to Boost Conversion

Presented by

Allen Pogorzelski, VP of Marketing, Openprise and Eric Vidal, SVP of Marketing at Broadsuite Media Group

About this talk

Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them. Engage with experts from Openprise and The Marketing Scope as they share: * How to assess if data quality is holding your campaigns back. * Best practices to improve the data you already have. * How to improve your segmentation and personalization efforts. * Which processes to focus on to get the most bang for your buck.

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The Marketing Data Quality channel provides content for data-driven marketing and sales professionals to improve the quality of their data. This channel includes a series of webcasts and demos that show how companies can clean their data in Salesforce.com, Marketo, Pardot, Desk, and Eloqua to improve campaign performance and boost revenue.