How to Get a Data Quality Project Funded at Your Company

Presented by

Allen Pogorzelski, VP of Marketing at Openprise & Phil Garlick, VP of Corporate Development at ZoomInfo

About this talk

You know you have a data quality problem, and you know that addressing it will make a huge difference in campaign performance. The question is, how do you build support at your company to get a project funded, even when budgets are getting tighter? We’ll show you how! Experts at Openprise and ZoomInfo will share proven strategies you can apply today to: • Generate excitement within Marketing, Sales, and the C-suite about data quality. • Quantify the ROI of data quality project with bullet-proof numbers. • Articulate your vision of how people, processes, partners, and technologies can come together to solve the data quality problem once and for all, for everyone. There’s no reason to wait and hope your project gets funded. Join this webcast to find out how you can build a business case, get the support you need, and get your initiative moving.

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The Marketing Data Quality channel provides content for data-driven marketing and sales professionals to improve the quality of their data. This channel includes a series of webcasts and demos that show how companies can clean their data in Salesforce.com, Marketo, Pardot, Desk, and Eloqua to improve campaign performance and boost revenue.