GDPHuh? A Data-Driven Marketer's Guide to GDPR

Presented by

Ed King, Founder & CEO, Openprise, and Maggie Taylor Aherne, Director of Operations, KickFire

About this talk

Just what every marketer needs—yet another alphabet soup regulation to deal with that takes time away from your most exciting initiatives. No need to panic, though. We’ll boil it down to what you need to know as a marketer. The General Data Protection Regulation (GDPR) takes effect in May 2018. In this webcast, speakers from Openprise and KickFire team up to share: - What GDPR is and why it matters - Concrete steps you need to take as a marketer to gain compliance - The top misconceptions you’re likely to hear around the water cooler - Case studies about the approach leading marketing teams are taking We’ll save you from dozens of 10-point font legalise and focus on the practical considerations. Don’t forget to bring your questions!

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The Marketing Data Quality channel provides content for data-driven marketing and sales professionals to improve the quality of their data. This channel includes a series of webcasts and demos that show how companies can clean their data in Salesforce.com, Marketo, Pardot, Desk, and Eloqua to improve campaign performance and boost revenue.