How to Solve Multi-Touch Marketing Attribution in Salesforce

Presented by

Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK

About this talk

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn: - How the attribution journey has changed over time and what the future holds - Where the marketing stack has failed to deliver ROI metrics - What you can do (immediately) to fix attribution in your organization

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