Justin Bartels, Sales and Partnerships at Path to Scale
In this webinar, we’ll define your reporting architecture, from collecting your reporting requirements to blueprinting the required technical pieces.
Specifically, we’ll review the Revenue Performance Matrix, a worksheet created by the Path to Scale team for implementation documentation around campaign taxonomy and lifecycle documentation to achieve Marketing attribution and the appropriate funnel metrics.
Think of this as your battle plan for implementing Marketing reporting within your organization.
We’ll review each tab of the Revenue Performance Matrix and provide helpful insight for working through the worksheet with your team.
To conclude, we’ll walk through an example reporting scenario from requirement to technical documentation using the worksheet.
Note to Audience:
This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.
Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.
If you'd like to learn more about Path to Scale products, please visit us at our website.