Measuring & Managing Subscription Churn

Presented by

Danielle Childs, Sr. Product Manager, Recurly

About this talk

Churn is one of the most sensitive -- and important -- metrics used to understand the overall(remove) financials and operations of your subscription business. Slight variations in churn rates can have a significant impact on revenue and profits. However, many businesses find it difficult to measure the complexities of churn, analyze this data and develop the right strategies to minimize it. Join subscription management expert, Danielle Childs and you’ll discover: • Key churn metrics including industry-specific benchmarks for subscription commerce • How to understand the business impact of different types of churn - and manage each one effectively • Proven strategies that successful finance and operations leaders are using to reduce churn in their subscription businesses -- and keep more customers.

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Recurly delivers enterprise-class subscription management that cuts through the complexity of recurring billing to optimize and automate revenue growth.