Customer Data Management: Key to Your Business Success

Presented by

Gokula Mishra, VP of Data Science at Direct Supply

About this talk

With the evolution of today’s information economy, managing and leveraging customer data is key to business success for both B2C and B2B enterprises. In order to take full advantage of real-time digital economy and artificial intelligence capabilities, customer data is at the center of automated decision making. Many enterprises struggle with managing customer data in this digital age with multiple business demands, data laws, data quality issues and complex data governance. During this session, Gokula Mishra covers the key elements to getting the customer data management right.

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