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What makes effective advertising in a mobile environment?

Consumers are constantly connected through their digital devices, a trend that is only accelerating. As advertisers, the pressure is on to create digital ad campaigns that get their message across effectively and quickly. But in our tests of over 500 ads with more than 50,000 consumers globally, more than half didn’t have the impact to enable brands to truly connect with consumers.
Recorded Dec 23 2016 40 mins
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Presented by
Rick Candelaria
Presentation preview: What makes effective advertising in a mobile environment?

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  • What makes effective advertising in a mobile environment? Recorded: Dec 23 2016 40 mins
    Rick Candelaria
    Consumers are constantly connected through their digital devices, a trend that is only accelerating. As advertisers, the pressure is on to create digital ad campaigns that get their message across effectively and quickly. But in our tests of over 500 ads with more than 50,000 consumers globally, more than half didn’t have the impact to enable brands to truly connect with consumers.
MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. As a truly digital global research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions help our clients succeed in product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.

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  • Title: What makes effective advertising in a mobile environment?
  • Live at: Dec 23 2016 10:35 am
  • Presented by: Rick Candelaria
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