Developing customer insight using mulitple channels

Presented by

Chris Ford - Head of Customer Strategy, Grass Roots

About this talk

Chris Ford from Grass Roots willl outline and discuss the different ways in which organisations have been developing relevant, timely and personalised communication with their customers. He will explain how collecting and analysing data from these different sources can help to predict future behaviours and develop meaningful engagement programmes.

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Grass Roots specialises in the provision of marketing, research and HR services. These services help our clients engage with their Employees, Channel Partners, Customers and Prospects, to improve their business performance. Various experts from Grass Roots share their experiences and their insights.