As retailers slowly start to reopen across the country, the landscape has drastically changed and the opportunity for success lies in many complicated factors. Consumer behavior has adapted to the new normal and given the amount of time we have been in the pandemic, it’s possible these changes are permanently rewritten into the psyche of the population. Buy Online, Pick-up In Store (BOPIS), as an example, has changed some retail stores into distribution and fulfillment centers. That convenience may now be part of an assumed brands value prop and may be an expected option going forward.
Find out what Dana Telsey, CEO and Chief Research Officer of Telsey Advisory Group and business journalist Ron Insana have to say about what the new normal in retail may be - and more importantly, how businesses can adjust.