A matter of trust: Building consumer confidence in data sharing and technology

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Presented by

Gordon Littley, Jerri Traflet, Peter Tomfohrde

About this talk

The global pandemic has increased the level of digital outreach to customers, and they are sharing more of their personal data with brands than ever before. But that doesn’t mean customers are comfortable with it. In our recent webinar, Gordon Littley - Managing Director, Vertical Business Development, Peter Tomfohrde - Senior Manager, Verizon Strategy and Business Development and Jerri Traflet - Managing Partner Retail, Travel, Hospitality and Distribution, discussed: - key findings from a research study of 6,000 consumers across the globe; - advice for brands on how to use new technologies in a trustworthy manner; - how to earn customer trust while delivering personalized experiences; - regaining customer trust after a negative data experience (such as a breach or misuse of data)
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