Cash Flow Planning: Rethinking the Traditional Profit-Driven Mindset

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Presented by

"Gemma Davie, Assoc Director FP&A @ comparethemarket.com; William Howell, Snr FP&A Manager @ Honda; Atif Hafeez, CFO @ IBEX"

About this talk

Cash Flow Management is both an art and a science. It is also difficult to master. Traditionally, FP&A teams have been more focused on Profit and Loss accounts. However, in high uncertainty, FP&A's need to develop a "Cash Flow" Mindset. So what does this involve? Watch this Digital London FP&A Circle to hear insights from practitioners and thought leaders about why the traditional profit-driven mindset needs to be rethought for Cash Flow Planning.

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