The Perfect Blend of Surveys and Behavioral Tracking

Presented by

Saran Ganesh, Director of Product, Verto Analytics

About this talk

Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next. In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer. Session highlights: • How passive metering and survey research differ and the pros and cons of each • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers

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Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.