The True Value of a Loyal Mobile App User

Presented by

Hannu Verkasalo, CEO, Verto Analytics

About this talk

Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10% - 20% of mobile app users remain post-download. And these loyal users drive between 75% - 100% of app revenue. Attend this on-demand webinar to delve into the economics and behaviors of the high-value mobile app user. Key takeaways: - Which app categories tend to attract the most downloads and retain active users? - What are the demographics of loyal, active users across these various app categories? - What is the projected value of a retained active user?

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Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.