Getting the ROI Right for Mobile App Advertising

Presented by

Laura Grover, VP, Client Solutions, Verto Analytics

About this talk

With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. In this session, Verto Analytics’ VP, Client Solutions, Laura Grover, will present a new framework for mobile app advertising which measures the conversion between installs and long-term user activity to measure monetization opportunities within the mobile app space. Session highlights: - Who are the major players in mobile app advertising today, and how do the economics work? - Why is the industry standard measurement for ROI lacking? - How can mobile app publishers and advertisers keep better tabs on their spend and improve financial outcomes?

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Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.