Using Audience Measurement Data to Acquire, Retain and Maximize Revenues
T.S. Kelly, CEO & Chief Strategist, The Media Strategist, Angelo Ngai, Lead Mobile Analyst, SuperData Research
About this talk
Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention.
- The demographics of the mobile game consumer
- A profile of a day in their life
- Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies
Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.…