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7 Steps to Fix Your Audience Measurement

Publishers are drowning in data, but don’t always know what to do with it. Without the right metrics to show a highly engaged and loyal audience, publishers risk losing to dominant players who win purely on reach. Audience data is a powerful tool that can help publishers tell a better story about their customers and win more advertising business.

Join the Verto Analytics team in this live webinar as we explore why you should expect more from audience measurement, and how to fix your audience measurement woes now. You’ll learn:

- How to deeply understand your audience’s behavior, including their digital “day-in-the-life”
- How to access and use competitive insights to your strategic advantage
- How to tell a compelling story around your audience data
Live online Aug 23 4:00 pm UTC
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Presented by
Alison Murdock, SVP Marketing, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics
Presentation preview: 7 Steps to Fix Your Audience Measurement

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  • 7 Steps to Fix Your Audience Measurement Aug 23 2017 4:00 pm UTC 60 mins
    Alison Murdock, SVP Marketing, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics
    Publishers are drowning in data, but don’t always know what to do with it. Without the right metrics to show a highly engaged and loyal audience, publishers risk losing to dominant players who win purely on reach. Audience data is a powerful tool that can help publishers tell a better story about their customers and win more advertising business.

    Join the Verto Analytics team in this live webinar as we explore why you should expect more from audience measurement, and how to fix your audience measurement woes now. You’ll learn:

    - How to deeply understand your audience’s behavior, including their digital “day-in-the-life”
    - How to access and use competitive insights to your strategic advantage
    - How to tell a compelling story around your audience data
  • What’s the Future of Personal Assistant Apps? Recorded: Jul 20 2017 27 mins
    Alison Murdock, SVP Marketing, Verto Analytics
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • How to Tell a Compelling Story About your Cross-Device Audience Recorded: Jun 22 2017 33 mins
    Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Recorded: May 24 2017 31 mins
    Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • The Connected Marketer | What It Is and Why You Must Become One Recorded: Apr 27 2017 30 mins
    Michael Becker Co-founder, mCordis, Inc. & The Connected Marketer & Alison Murdock, SVP Marketing, Verto Analytics
    Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.

    In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:

    - Attributes of the Connected Individual and the Connected Marketer
    - How marketers use data and insights to engage with consumers
    - Shining examples of companies who embrace connected marketing
    - How to make the shift now
  • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Recorded: Mar 23 2017 54 mins
    Hannu Verkasalo, CEO, Verto Analytics
    With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

    In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

    We'll cover:

    - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
    - How to use single-source measurement panel data to get more accurate, actionable insights
    - Assessing how survey data can help complete the picture of the consumer journey
    - Applying insights to improve campaign outcomes
  • How Consumer Behavior Is Shaping the Mobile Apps Market Recorded: Feb 23 2017 34 mins
    Connie Hwong, Global Content Marketing Director, Ibrahim Elkadi, Lead Analyst, Market Insights
    Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

    In this 60-minute live webinar, we'll present new research including:

    - A state of the market for consumer behavior and how behaviors are changing
    - Number of apps consumers actually use
    - Emerging behaviors around app multitasking
  • The Perfect Blend of Surveys and Behavioral Tracking Recorded: Jan 26 2017 34 mins
    Saran Ganesh, Director of Product, Verto Analytics
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • The True Value of a Loyal Mobile App User Recorded: Nov 2 2016 55 mins
    Hannu Verkasalo, CEO, Verto Analytics
    Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10% - 20% of mobile app users remain post-download. And these loyal users drive between 75% - 100% of app revenue. Attend this on-demand webinar to delve into the economics and behaviors of the high-value mobile app user.

    Key takeaways:

    - Which app categories tend to attract the most downloads and retain active users?
    - What are the demographics of loyal, active users across these various app categories?
    - What is the projected value of a retained active user?
  • Getting the ROI Right for Mobile App Advertising Recorded: Sep 28 2016 45 mins
    Laura Grover, VP, Client Solutions, Verto Analytics
    With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. In this session, Verto Analytics’ VP, Client Solutions, Laura Grover, will present a new framework for mobile app advertising which measures the conversion between installs and long-term user activity to measure monetization opportunities within the mobile app space.

    Session highlights:

    - Who are the major players in mobile app advertising today, and how do the economics work?
    - Why is the industry standard measurement for ROI lacking?
    - How can mobile app publishers and advertisers keep better tabs on their spend and improve financial outcomes?
  • Using Audience Measurement Data to Acquire, Retain and Maximize Revenues Recorded: May 25 2016 48 mins
    T.S. Kelly, CEO & Chief Strategist, The Media Strategist, Angelo Ngai, Lead Mobile Analyst, SuperData Research
    Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention.

    Key Points:

    - The demographics of the mobile game consumer
    - A profile of a day in their life
    - Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies
Consumer-centric measurement solution
Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.

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  • Title: 7 Steps to Fix Your Audience Measurement
  • Live at: Aug 23 2017 4:00 pm
  • Presented by: Alison Murdock, SVP Marketing, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics
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