Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics
About this talk
Our new series, Audience Spotlight, provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high value audience - heavy users of games on PCs, tablets, and smartphones, whom we refer to as Heavy Gamers. Learn the ins and outs of this demographic and how Verto data can be used to gain a deeper understanding of your audience.
In this 30 minute webinar, we’ll dig in to some of the most actionable data, including:
Who are heavy gamers, which devices do they use, and what does a day in their digital life look like?
The stickiest and top-ranking games and apps among this audience segment.
What other types of digital content heavy gamers spend their time on.
Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, product strategy and development.…