The Coca Cola Transformation: Sales & Service Unite as One Team to Drive Revenue

Presented by

Chris Hansen, Senior Director, The Coca-Cola Company | Ashish Jandial, Managing Director, Accenture Consumer Goods Practice

About this talk

Coca-Cola is a brand that needs no introduction and can be found in over 200 countries worldwide. To get a 360-degree view of their customers and consumers, Coca-Cola partnered with Salesforce and Accenture to remove silos between sales and service and connect their employees, machines, customers, and consumers. During this webinar, Chris Hansen of the Coca-Cola Company and Ashish Jandial of Accenture, will describe how Coca-Cola was able to leverage the power of the Salesforce platform to transform they sales and service organization. You’ll learn: •The growing expectations of today’s digital consumers •The state of consumer goods today, including top trends and challenges •Coca-Cola’s business drivers for change •The benefits Coca-Cola has seen from implementing Customer1 View on

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