Chris Hansen, Senior Director, The Coca-Cola Company | Ashish Jandial, Managing Director, Accenture Consumer Goods Practice
Coca-Cola is a brand that needs no introduction and can be found in over 200 countries worldwide. To get a 360-degree view of their customers and consumers, Coca-Cola partnered with Salesforce and Accenture to remove silos between sales and service and connect their employees, machines, customers, and consumers.
During this webinar, Chris Hansen of the Coca-Cola Company and Ashish Jandial of Accenture, will describe how Coca-Cola was able to leverage the power of the Salesforce platform to transform they sales and service organization.
•The growing expectations of today’s digital consumers
•The state of consumer goods today, including top trends and challenges
•Coca-Cola’s business drivers for change
•The benefits Coca-Cola has seen from implementing Customer1
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