The 2017 Imperative For Service In Your CRM Strategy

Presented by

Ian Jacobs, Senior Analyst, Forrester | Yaron Wilf, Principal Director, Accenture | John Hernandez, SVP and COO, Salesforce

About this talk

As Service becomes a more strategic differentiator, understanding how a CRM strategy supports transformational service has become a key priority in 2017 for service leaders. In this webinar, Forrester analyst Ian Jacobs and John Hernandez, Salesforce SVP and COO, will establish why every company should consider where they are on the CRM Service maturity curve, and highlight the benefits of a connected CRM across Sales, Marketing and Service. Salesforce alliance partner Accenture will showcase organizations that have optimized a connected CRM strategy and provide examples of the benefits and opportunities associated with having a single, 360-degree view of the customer across departments. Join this dynamic discussion to: - Understand how digital clouds are shifting customer relationship management - Learn why cross-departmental SaaS and CRM platforms are more important now than ever - Discover key priorities in the digital transformation of service View on

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