Know your customer: the benefits of omnichannel

Presented by

Vannina Kellershohn, Orange Business Services, with guests from IKEA Russia, Carrefour, Genesys and Business & Decision

About this talk

Trusted data holds the key to personalized marketing and more relevant customer conversations across store, online, chatbot and contact center channels. Explore how marketing leading retailers IKEA and Carrefour are using targeted marketing and a next-generation, AI-enabled and data-driven collaborative contact center to boost customer satisfaction and drive revenue growth.

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Orange Business Services is a global network operator, IT systems integrator, managed security services provider and consultant. We have deep expertise in cloud, mobile, social, IoT (Internet of Things), big data and cybersecurity in a diverse range of industry verticals. Our focus is on “humanizing technology” – helping enterprises create better digital experiences for employees and customers to drive business growth.