Find an Enemy with your Content Marketing

Presented by

Katie Martell

About this talk

Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit. What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition. While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands. The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist. About Katie: Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at

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