Name: Find an Enemy with your Content Marketing
Start: 2017-10-17T15:00:00Z
End: 2017-10-17T15:45:03.000Z
Location: BrightTALK

Watch on-demand webinars on B2B marketing tips, tricks, and strategies for success.

With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.
 
But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.) 

Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.

Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business

Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.

B2B companies must be thoughtful about their ABM setup. 

Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies. 

Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.

Are You Set Up for ABM Success? What to Know Before You Go.

There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.

Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including:

- Customer insight
- Account-based programs
- Personalization

This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit. 

About Katie 

Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com. 

About Evergage

Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

3 Ways to Improve B2B Demand Gen with the Power of Relevance

Account-Based Marketing on Auto-Pilot

How to Optimize Your Content for Funnel Conversion and Revenue Impact

Are You Measuring the Performance and Effectiveness of Your SEO Keywords?

Engaging Content Creation with Artificial Intelligence

Aligning B2B Content to Specific Buyers: Industry, Job Role, Location &amp; More

Quality that Converts: Using Content as a Catalyst for Action

Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion

How the Right Content &amp; Delivery Strategies Double Demand Gen ROI

How to Create a Webinar Factory: Lessons Learned from The Content Wrangler

Everything You Need to Know About the Future of Content Experience

B2B Content Marketing

Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.

What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition. 

While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands. 

The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.

About Katie:

Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com

Find an Enemy with your Content Marketing

content marketing

B2B Marketing

Strategic Marketing

Marketing

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Find an Enemy with your Content Marketing

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