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The Top Facebook Ad Features Most Brands are Missing Out On

With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
Recorded Mar 14 2018 58 mins
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Presented by
Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io
Presentation preview: The Top Facebook Ad Features Most Brands are Missing Out On

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  • The Top Facebook Ad Features Most Brands are Missing Out On Recorded: Mar 14 2018 58 mins
    Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions Recorded: Mar 8 2018 60 mins
    Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • GDPR Countdown to Compliance: New Regulations That Affect Everyone Recorded: Jan 30 2018 55 mins
    Andrew Richardson: Director of Analytics @Elite SEM | Jodi Daniels: Privacy Consultant & Founder @Red Clover Advisors
    GDPR (General Data Protection Regulation) is a new data regulation that requires all companies that process data on EU residents to comply with strict policies. In scope are customers, data on behalf of customers, employees, vendors, or contractors. Many US companies are just learning of GDPR or understanding that, despite perhaps not directly doing business in the EU, they may unexpectedly be required to put substantial safeguards into place to be compliant. The kicker is, companies have only until May 25th, 2018 to put these safeguards into place.

    In this webinar, we’re joined by special guest, Jodi Daniels, Privacy Consultant and Founder of Red Clover Advisors, and Andrew Richardson, Elite SEM Director of Analytics, who will walk us through everything you need to know regarding:

    - GDPR (General Data Protection Regulation)
    the relationship between PII (Personally Identifiable Information) and GDPR
    - how you and your company will be affected, even if you don’t directly do business in the EU
    - what actions you and your company should be taking in order to avoid high penalties
  • 4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support Recorded: Nov 30 2017 50 mins
    Kendall Giglio: Director, CRO @Elite SEM | Hudson Arnold: Senior Consultant @Optimizely
    Download the presentation PDF for reference:
    elitesem.com/elite-sem_webinar_build-a-business-case-for-cro.pdf

    Get a free Heat Mapping and ROI Analysis from Elite SEM to help you make a business case for CRO! elitesem.com/cro-roi

    It's hard to argue the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?

    In this live webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:

    - how to identify the right businesses, brands, and websites that could benefit from CRO
    - fool proof plug-and-play formula for proving ROI through CRO
    - proven approaches to secure budget, resources, and buy-in from your organization
  • Navigating the Amazon Jungle: How to Sell, List, & Advertise on Amazon Recorded: Nov 15 2017 57 mins
    Matt Devinney Account Lead, Paid Search @Elite SEM | Joe Minz: Senior Account Manager, Shopping & Feed @Elite SEM | Brian Roi
    You've seen the stats everywhere you look:
    - 72% of people used Amazon when finding products and information before making a purchase in 2017
    - 43% of all retail sales in the US were made through Amazon
    - Amazon has the second-fastest-growing digital ad business of any publisher in the US.

    It's time to start getting serious about the retail behemoth if you haven't yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:

    - what and how to sell on Amazon (hint: it's not "ALL THE PRODUCTS!")
    - fulfillment options, challenges, and recommendations
    - how to get and optimize listings
    - advertising options: sponsored product ads, headline search ads, and product display ads
    - context for all the jargon you've probably heard like FBM, ASIN, ACoS, AMS, and more
  • Search to Purch(ase): Closing Customers Quickly Recorded: Apr 13 2017 46 mins
    Sara Leaf | SEO Account Manager, Elite SEM and Eric Reisch | VP of Strategic Sales, Trustpilot
    The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?

    In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.

    This webinar covers:
    •Dramatic updates to SEO and SERPs
    •Mobile-first initiatives: what you should be doing
    •Where we stand with HTTPS
    •Why trust, reputation, and reviews matter even more now
    •How Rich Snippets, GSR, and Reviews improve SEO
    •Trust symbols and conversion rates
  • Search & Shopping: 2016 Trends and Takeaways Recorded: Mar 29 2017 58 mins
    Tim Kilroy, VP of Insight & Analytics, Elite SEM
    Get the inside scoop on digital marketing trends (SEM and Shopping) from our VP of Insight & Analytics, Tim Kilroy.

    Learn what aggregated data tells us about last year's marketing efforts, how and where customers purchased, and how this data should influence your digital budget in the years to come.

    This exclusive webinar covers:
    •CPCs rising from 2015 to 2016
    •Non-brand and its importance
    •Assessing performance with new metrics
    •Display and Social and how they factor into your efforts
    •What this all means for 2017

    Watch this video for insight you can apply to your current Digital Marketing Strategy to ensure 2017 success!
Elite SEM
Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO, Shopping & Feed, Display Advertising, Paid Social, Conversion Rate Optimization (CRO), and Insight & Analytics. Elite brings a unique business model to the market that ties account performance to account managers, and rewards our teams for continuous performance and satisfied clients with a share of company profits. Boasting unprecedented 94+% employee and client retention rates, our commitment to people and performance has cemented our position as one of the top digital marketing agencies in North America.

Elite SEM has won several prestigious industry awards and accolades for both our culture and performance including Bing Independent Agency of the Year 2016, Ad Age’s 2015 Small Agency of the Year Award for Best Agency Culture, Entrepreneur’s 2015 #1 Top Company Culture, US Search Awards Best Agency (2013, 2014, 2015), Ad Age’s Top 25 US Search Agency, Crain’s #1 Best Place to Work in NYC, Best Place to Work in San Francisco, Mashable’s #1 Top Tech Company, and we’ve made the Inc. 5000 list each year since 2007.

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  • Title: The Top Facebook Ad Features Most Brands are Missing Out On
  • Live at: Mar 14 2018 2:35 pm
  • Presented by: Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io
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