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Evolve Your Model

Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.

* Best practices for implementing a global content operating model
* Integrating content management with translation management
* Embedding feedback and learning into the process
Recorded Oct 25 2017 36 mins
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Presented by
Simon Moore, VP Strategy & Global Practice Lead, SDL
Presentation preview: Evolve Your Model

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  • SDL WorldServer Quarterly Showcase Feb 1 2018 4:00 pm UTC 45 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Join Ray Hopley for a live discussion in which he’ll showcase the capabilities in SDL WorldServer. This quarter he’ll focus on both Quality Assurance and Quality Metrics tracking.
  • Advanced Techniques for Customer-Centric Delivery of Product Information Jan 25 2018 4:00 pm UTC 60 mins
    Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL
    For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

    But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

    Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.
  • SDL Tridion DX - A New Paradigm for 4.0 Manufacturers Recorded: Jan 23 2018 64 mins
    Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
    Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
  • A Web Content Management (WCM) Market and Vendor Overview with Ars Logica Recorded: Jan 16 2018 60 mins
    Tony White, Founder & Industry Analyst, Ars Logica, Arjen van den Akker, Director Product Marketing, SDL
    Since the 1990s, Ars Logica founder and industry analyst Tony White has kept close tabs on the WCM market. On this webinar, Tony will share some of his knowledge and provide you with a comprehensive overview of WCM market, covering:

    • WCM trends and key drivers in the market.
    • Best practices for a successful WCM purchase and (re)implementation.
    • Findings from his Compass Guide to WCM, Q4 2017, covering the SDL solution in more detail.
  • GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond? Recorded: Dec 5 2017 57 mins
    Katie Rigby-Brown, VP Global Financial Services, SDL, Tim Walters, Ph.D., Digital Clarity Group
    The EU GDPR is the new European framework for data protection, designed to harmonize data privacy laws across Europe and give greater protection and rights to individuals.

    This new regulation requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

    To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance - and potential fines of 4% of annual turnover.

    In this webinar, Tim Walters of Digital Clarity Group and SDL’s Katie Rigby-Brown will share practical insights for organizations that suspect or know that they send personal information out as part of the translation process.

    What you will learn:

    •Key factors you need to know about the EU data protection
    regulation changes.
    •Why language can pose a hidden organizational risk.
    •Insights into how other organizations are securing their translation
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    •Questions you need to ask your Language Service Providers to
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    All registrants will receive a free copy of SDL's “Translation Supply Chain Readiness Assessment” to help identify potential areas of risk in their organizations.
  • Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites Recorded: Nov 30 2017 61 mins
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    Anders Øvreberg, Digital Communications Manager at DNV GL, has worked with SDL Tridion Sites since 2002 and as such can be considered a true Web Content Management (WCM/CMS) veteran.

    During this session Anders will talk about their 15 year journey with the product covering topics such as:

    • Their innovative taxonomy driven approach towards delivering targeted, relevant, fully dynamic web experiences.
    • The consolidation of five Content Management Systems into one.
    • Managing a complex online rebrand.
    • Relaunching websites in more than 36 locales and 18 languages.
    • Building microsites.

    We’ll also provide you with a brief overview of SDL Tridion Sites, part of the SDL Tridion DX suite.

    Keen to learn more? Don’t miss out on this opportunity and join us on November 30.
  • Are Your Videos Ready for Localization? Recorded: Nov 15 2017 6 mins
    David A. Spiro, Product Marketing Manager, Language Services, SDL
    Videos are one of the most effective ways to communicate. Seventy-nine% of consumers would rather watch a video to learn about a product than read text on a page. You want to localize your videos for use in other countries but can you?

    In this webinar we will discuss what to look for in your current videos to see if they are good candidates for localization.
  • Measuring the Impact of Product Information Recorded: Nov 9 2017 62 mins
    Andrew Thomas, Product Marketing Director, SDL, Chip Gettinger, VP, Global Solutions Consulting, SDL
    As empowered customers seek more and more information online, the importance of detailed product documentation and user manuals has grown far beyond its traditional after-sale and support role. Nowadays it is a critical enabler for sales, customer satisfaction and brand advocacy. Yet little research has been done to analyze exactly how customers access these types of collateral, to what extent they are leveraging the information, and how it is influencing their perception of a product or brand. Therefore SDL conducted extensive research among professionals in the US, Europe, and Japan to uncover today’s needs for information seekers, and compare these results to previous research from 2012 to discover changed behavior. Join our webinar to learn more about:

    • What do customers search for?
    • How and where do they search?
    • Are there any significant regional differences in behavior?

    In addition we’ll cover how SDL technology can help you overcome the hurdles of managing technical product information, enabling you to better accommodate today’s needs of information seekers. By the end of our webinar, you’ll be armed with the knowledge and data points required to better your customers’ information needs.
  • Demystifying AI & Neural Machine Translation - Hype or Reality? Recorded: Oct 26 2017 53 mins
    Mihai Vlad, VP Machine Learning Solutions, SDL, Samad Echihabi, VP R&D, Machine Translation, SDL
    SDL has been on the forefront of transforming cutting edge technology into powerful tools, as proven by being the first company to be able to productize the use of Machine Learning for Machine Translation (MT).
    As Artificial Intelligence (AI) continues to disrupt our generation, SDL is ahead in this field of building AI applications through its innovations and patents in Natural Language Processing (NLP) for MT. Using Neural Networks have clearly revolutionized the way we approach Machine Translation, and this paradigm shift brought with it a lot of hype that even experts are caught up in. 

    In this video, we will take a hard honest look at where Neural Machine Translation (NMT) is today:

    * NMT development approaches (open source vs. proprietary)
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  • Roadmap & Capabilities for SDL Tridion Sites 9 Recorded: Oct 26 2017 45 mins
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    In this presentation, Frank Closset, Product Management Director for SDL's structured content products, provides an overview of the new capabilities of Tridion Docs 13.
  • Prepare for the Convergence of Everything Recorded: Oct 25 2017 25 mins
    Richard Watson, Futurist, What's Next
    What does the future hold? There are currently many predictions floating around about machine learning, artificial intelligence, the internet of things, virtual and augmented reality, and the emergence of digital assistants. But what is fact and what is fiction? How do you make the right investments in a time of such disruptive change? Watch our keynote session with Richard Watson, where he investigates these trends and how they might be converging to determine how we can best prepare for next year and the next decade. Richard addresses:

    *Digital natives and their impact on business
    *Fragmented reality and experiences
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  • Evolve Your Model Recorded: Oct 25 2017 36 mins
    Simon Moore, VP Strategy & Global Practice Lead, SDL
    Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.

    * Best practices for implementing a global content operating model
    * Integrating content management with translation management
    * Embedding feedback and learning into the process
  • Predict the Impact Recorded: Oct 25 2017 25 mins
    Lily Varon, Analyst, Forrester Research
    What are the current converging trends driving and the need for a Global Content Operating Model? How can we validate our assumptions and prove the need? In this video, Lily Varon dives into brand new research from Forrester that determines the total economic impact of the model, as well as:

    * The convergence of customer experience, fragmented journeys and digital transformation
    * Content at the epicenter of change
    * Measuring the impact of a global content operating model
  • Make Understanding Possible Recorded: Oct 25 2017 68 mins
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    * How global content operating models are maturing
    * Important product announcements
    * The future of SDL
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    This webinar explores the benefits of eliminating costly DTP from your publishing workflow by automating via structured authoring with component content management.
  • Simplicity...the art of e-Learning Localization Recorded: Sep 20 2017 41 mins
    David Mayer, Leadership Consultant, DDI, Clair Burn, Director, Relish Learning, Ali Coldwell, Technical Consultant, SDL
    This educational webinar explores the common hurdles and learning misunderstandings faced when training staff and will help businesses build an action plan that enables course completion and user understanding.
  • How secure is your enterprise machine translation process? Recorded: Jul 19 2017 58 mins
    Mihai Vlad, VP, Machine Learning Solutions, SDL; Arle Lommel, Senior Analyst, Common Sense Advisory
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    • How you can securely manage the translation of large volumes of data
    • Early results of SDL’s state-of-the-art Neural Machine Translation technology as part of SDL ETS
    • Based on CSA’s comprehensive research with MT providers, implementers, and consumers, Arle Lommel will cover the direction the market is headed, how NMT is changing that direction, and the role secure MT solutions play

    SDL Enterprise Translation Server (SDL ETS) offers a client-managed, MT solution that can be deployed on-premises or private cloud, keeping the MT process within your Intranet. SDL ETS has been used by government for more than 15 years and ensures you meet data privacy regulation and compliance by deploying a private MT portal that is both economically viable and scalable through a cloud service.
  • SDL Regulatory Labeling Solution Recorded: May 2 2017 3 mins
    Getting global approval for a new drug is extremely complex. One of the most challenging steps is gaining regulatory sign off for all the language versions of drug label information. And, things are getting worse: pharmaceutical companies need to produce an increasing number of labels with ever more detailed content. The SDL Multilingual Submission Management technology streamlines the many steps of the multilingual labeling process, ensuring timely and accurate global drug releases.
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.

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  • Title: Evolve Your Model
  • Live at: Oct 25 2017 8:30 pm
  • Presented by: Simon Moore, VP Strategy & Global Practice Lead, SDL
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