Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.
* Best practices for implementing a global content operating model
* Integrating content management with translation management
* Embedding feedback and learning into the process
RecordedOct 25 201736 mins
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Many medical device organizations spend hours validating translated content once it has been returned from the translation supplier. Using a CMS brings many benefits to your organization, but one you may not have considered is how it can save you time validating critical information in translated text.
Join this session to learn:
• How DITA file structure can help you move from a human proofreading process to an automated QC process.
• Key factors for success with translation in a DITA environment.
For more information about SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html
Connie Moore, Senior Vice President of Research, DCG, Eric Dandurant, Director Global Analyst Relations, SDL
A recent research report by Digital Clarity Group (DCG) takes a look at how businesses invest in the technology that supports today’s digital experiences.
Join our webinar, presented by Digital Clarity Group’s Connie Moore, Senior Vice President of Research, to explore:
- What buying patterns companies apply towards acquisition of Digital Experience Platform (DXP) technology.
- The pros and cons of a “suite” versus “best of breed” approach.
- Who drives the decision making and implementation of DXP projects, and why.
Arjen van den Akker, Product Marketing Director, SDL, Karl Johnson, Managing Director, US, EXLRT
Learn more about the future of content for B2C travel and hospitality companies.
Karl Johnson, MD of EXLRT, will talk about how Turkish Airlines uses personalization on a global scale today. Next he will cover when, why, and how to embrace artificial intelligence (AI) to build fluid conversational experiences. He’ll discuss the tools and concepts of tomorrow that enable an advanced real-time approach, including:
-Natural language Generation (NLG)
-Conversational user interfaces
David Spiro, Product Marketing Manager, Language Services, SDL and Chip Gettinger, VP Global Solutions Consulting, SDL
Print remains an important part of your marketing mix even though you share most of your content via digital channels. Do you know the best practices to ensure your printed content has impact and can be easily localized?
In this video, David Spiro and Chip Gettinger discuss current technology trends for localizing print content and the services you need.
Topics covered include:
• What DITA is and when you need it.
• Requirements for customer versus commercial printed materials.
• What content types can be automatically formatted.
• What content types require manual formatting.
• Best practices for authoring printed content for localization.
David Spiro, Product Marketing Manager, Hannah Bedford, PMO Director, Franco Zearo, Business Consultant, SDL
In this webinar, David Spiro hosts Hannah Bedford and Franco Zearo, who have extensive international experience working with customers in many industries. The two localization “data detectives” share real stories about how their clients have benefited from data-driven localization and explore:
• Common misconceptions
• The most important KPIs to track
• Trends to look for to identify potential problems
• Future applications for data-driven localization
To learn more about SDL Language Services, visit https://www.sdl.com/software-and-services/language-services/
Customer Care is now a priority for digitally-savvy enterprises as it is seen as a top differentiator in driving superior customer satisfaction, loyalty and retention. In this age of digital transformation, the customer is instantly global, and the enterprise must respond instantly as well.
Machine Translation (MT) can help you create multilingual content to drive Customer Experience and build a global competitive advantage fast.
Join us for this live webinar, where Kirti Vashee, Language Technology Evangelist for SDL, will explore:
• How Global Customer Support contributes to your success.
• Best practices to develop high-quality multilingual self-serve support content.
• Developing MT solutions that can help make chatbots and other new Customer Support models multilingual.
David Spiro, Product Marketing Manager for SDL Language Services
You use data to drive most of your business decisions, why not use it for localization decisions as well?
See how data can help you make better localization decisions and identify potential problem areas.
In this video, David Spiro, Product Marketing Manager for Language Services at SDL, explores the different types of localization process data available to you and how to use it. The video covers:
• Identifying Key Performance Indicators (KPIs)
• The difference between “alarm” and “alert” thresholds
• How to use data to identify and correct problems
• How data based decisions can help you use your localization budget more efficiently
Susan Lalor, Knowledge Management Team Manager, California Casualty and Chip Gettinger, SVP Global Solutions Consulting, SDL
California Casualty is an insurance company that faced the challenge of managing internal policies and procedures in a better and more structured way. To solve the issue, they selected SDL Tridion Docs as a component based content management system (CCMS). However, they decided to use it in an unconventional manner, different from the typical approach towards managing documentation.
It's been 4 years now and, much to their own surprise, their approach is hugely successful. Attend this webinar to understand:
• How California Casualty implemented content management.
• Why they created a feedback loop used by the content owners, users and documentation team with SDL's collaborative review feature.
• How they managed to keep content fresh, accurate and relevant for all users.
• How they discovered that their fear for an uncontrollable free-for-all process was unfounded.
Andrew Thomas, Senior Director Marketing, SDL, Kel Commins, SVP Global Solutions Consulting, SDL
Join Andrew Thomas and Kel Commins to learn our predictions for Artificial Intelligence (AI) and Machine Learning (ML), and how they will play leading roles in automating the entire content supply chain. In this webinar we’ll explore current challenges and future possibilities disrupting and driving content creation, translation and delivery for greater business impact:
• The demand for content is too high; content will create itself.
• Isolated content limits business agility; content will be agile.
• The amount of content is overwhelming; content will organize itself.
• Content is your biggest security risk; content will be secure.
• Customers make purchase decisions without talking to Sales; content will be your best seller.
Kirti Vashee, Language Technology Evangelist, SDL and Quinn Lam, Senior Program Manager, Product Management, SDL
Global enterprises are finding that the continuing content explosion is affecting employee communication needs, which are becoming increasingly multilingual. Many still use generic public machine translation (MT), but the risk of data privacy and the poor quality of one-size-fits-all public MT tools leaves much to be desired.
Create an MT engine that learns new terms and phrases in the context and tone of your business for higher quality translations. Unlike consumer grade generic MT engines on the market, SDL offers self-service or SDL-assisted customization for over 100 language pairs.
In this webinar, experts from SDL will discuss:
• Properly assessing your translation and data to achieve optimal outcomes.
• Identifying your critical terminology to ensure the best MT output.
• Knowing when to use the generic, out-of-the-box Neural Machine Translation (NMT).
• Understanding self-service options to rapidly tune the MT systems to your specific terminology.
David Spiro, Product Marketing Manager for SDL Language Services
In North America and Europe alone, internet users number more than one billion, yet represent only 25% of the global internet population. The top ten languages serve more than three billion internet users, leaving a massive one billion represented by ‘other languages.’
These numbers point to the importance of language to engage online audiences around the world, and the imperative of a multilingual website strategy.
Having interviewed a broad range of experts - from consultants and product managers to project managers and customers - we uncovered best practices for effective multilingual website implementations. In this video, I’m happy to share the results, taking a look at:
• Optimizing source text for localization.
• Using the right technology and approach to support multilingual websites.
• Selecting the content and web pages that require translations.
• Testing requirements for rolling out new languages.
We know that AI will change every aspect of how companies create, translate, and deliver content. But how can companies prepare for this future now? Implementing a Global Operating Model and optimizing it over time allows companies to standardize their process and gather the good data they need to fully automate their content supply chain in the future. Learn how other organizations around the world, across a variety of industries are doing this, and how you can too.
There are many types of AI becoming business-ready to solve real challenges, but Linguistic AI may be the most disruptive of them all. Natural Language Processing (NLP) is at the forefront of digital assistants and chatbots, but Natural Language Understanding (NLU) and Generation (NLG) will become crucial for businesses trying to unlock the full potential of their content. Learn about the importance of gathering good data, and how Linguistic AI will solve real problems around SEO, personalization, content re-use, organization, and translation.
Rob Hanna, Precision Content and Chip Gettinger, SDL
As best practices for delivering technical content in a global, omni-channel world continue to evolve, a new frontier is emerging. One that will change how we write and structure content for newer generations of consumers.
These changes require more than just new tools, they require new writing skills as our journey continues from unstructured document-based writing to topic-based writing and on to structured block-based writing (microcontent).
Join Rob Hanna (Precision Content) and Chip Gettinger (SDL) as they explore:
• Parallel trends in related industries that drive change.
• Emerging technologies that shape the need for change.
• Structured writing methods that can adapt to change.
• Microcontent and how it works to accommodate change.
Artificial Intelligence (AI) and Machine Learning (ML) will be the most powerful tools in your content arsenal for an edge over the competition, a way to meet the demands of a global audience, and the key to security and compliance. With content at the heart of every customer journey, it has reached new dimensions of organizational importance and is the currency to communication. Learn how these evolving technologies support and enable human creativity, productivity and business agility.
To manage content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform. A Global Content Operating Model (GCOM) can define processes and technology frameworks that support your entire content supply chain. Learn how business parameters factor into how you deploy such a model, and see how this model evolves over time, even preparing companies to take advantage of emergent AI.
Gabe Rodino, Director, Retail & Consumer Practice, SDL and John Kottcamp, Chief Marketing Technologist, Tahzoo
Are you struggling to compete with online competitors like Amazon? Are you able to deliver a seamless and harmonized experience across online and in-store? Do you understand what is motivating your customers to buy from you? Customers spend more on brands who offer a great personalized experience - across screens, channels, and — most importantly — the digital touchpoints that exist across the enterprise.
Join guest speaker, Gabe Rodino of SDL, together with John Kottcamp of Tahzoo as we share solutions to bridge the insight-to-action gap, and empower you to drive meaningful results with customer interactions. We’ll explore how a combination of visual recognition, cognitive computing and dynamic publishing are used to compile and curate in-store customer data, ultimately resulting in higher sales and greatly increased business and consumer intelligence. An integrated solution can increase customer loyalty, grow revenue per square foot, and even improve inventory management.
In this webinar, you’ll learn:
•How engagement technologies capture, measure, and assess dynamically and in real time.
•Methods to engage customers as a segment of one.
•How to personalize to the ever-elusive anonymous customer.
•What personalization is NOT, and best practices from real life examples.
Kirti Vashee, Language Technology Evangelist, SDL and Luca Esposito, EMEA Lead for Enterprise OEMs, Nuance Communications
eDiscovery driven by litigation involves analyzing large volumes of diverse sources of information - files, databases, paper documents, audio, video and more. To add to the complexity, Gartner research suggests that 80% of all litigation will be multilingual by 2020, which creates a significant challenge for organizations and makes it costly to process and analyze data.
Because machine translation (MT) is designed to automatically translate large volumes of data in a short amount of time, it provides an excellent solution for organizations dealing with large volumes of content.
In this webinar, experts from SDL and Nuance Communications will discuss:
• How MT optimizes eDiscovery and governance processes to reduce the time and improve the accuracy of search and analysis across multilingual content.
• How to deal with government regulations such as GDPR, which forces organizations to establish corporate compliance and informational governance policies to address multilingual content.
Jeffrey Constantin, Business Consultant, SDL and David Spiro, Product Marketing Manager for SDL Language Services
Video editors have to make a lot of decisions before they can start to adapt a video for another language. Their decisions are based on multiple factors, including the kind of video it is, the audience for the video and content particularities.
In this webinar, Jeffrey Constantin will discuss the four most common video types:
And the basic elements to consider when localizing them:
At the end, you will understand how decisions are made on the video localization methodology.
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.