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Evolve Your Model

Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.

* Best practices for implementing a global content operating model
* Integrating content management with translation management
* Embedding feedback and learning into the process
Recorded Oct 25 2017 36 mins
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Presented by
Simon Moore, VP Strategy & Global Practice Lead, SDL
Presentation preview: Evolve Your Model

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  • MT Use Case #1: Secure Communication and Collaboration Feb 27 2018 4:00 pm UTC 60 mins
    Kirti Vashee, Language Technology Evangelist, SDL and Randy Endemann, Business Development Director, SDL
    Join us for a live webinar where we will discuss how clients can integrate MT into core business applications, while protecting information privacy and security. We'll also explore real use cases that help clients gain value from Enterprise MT that can be customized for an organization’s application and mission.
  • Quantifiable Benefits of a Global Approach to Digital Experience Feb 22 2018 4:00 pm UTC 60 mins
    Sarah Musto, Senior Consultant, Total Economic Impact, Forrester Consulting; Andrew Thomas, SDL; Arjen van den Akker, SDL
    Discover the Total Economic Impact™ of a Global Content Operating Model

    Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?

    There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.

    We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:

    • The key elements of this model.
    • The quantifiable benefits that can be achieved.
    • How SDL Tridion DX and SDL Language solutions support this approach to content.

    *The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.
  • Transcreation Overview: Make Your Content Truly Targeted Recorded: Feb 13 2018 13 mins
    David Spiro, Product Marketing Manager for SDL Language Services
    In making your content ready for other countries, you want to pick the right translation approach to achieve understanding. When it comes to really targeted marketing, it’s not enough to just translate the meaning of your message. To truly convey the intent of your original content, you need transcreation.

    In this video, you will learn:

    How and why poor translation can harm your business.
    Key differences between translation, localization and transcreation.
    Why transcreation is what you need to make highly creative content resonate in local markets.
  • SDL WorldServer Quarterly Showcase Recorded: Feb 1 2018 45 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Join Ray Hopley for a live discussion in which he’ll showcase the capabilities in SDL WorldServer. This quarter he’ll focus on both Quality Assurance and Quality Metrics Tracking.
  • Advanced Techniques for Customer-Centric Delivery of Product Information Recorded: Jan 25 2018 59 mins
    Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL
    For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

    But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

    Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.
  • Language Solutions: Beyond Translation Recorded: Jan 25 2018 12 mins
    David Spiro, Product Marketing Manager, Language Services, SDL
    Join David Spiro, the Product Marketing Manager for Language Services, as he discusses the importance of content that can be understood by your customers.
  • SDL Tridion DX - A New Paradigm for 4.0 Manufacturers Recorded: Jan 23 2018 64 mins
    Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
    Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
  • A Web Content Management (WCM) Market and Vendor Overview with Ars Logica Recorded: Jan 16 2018 60 mins
    Tony White, Founder & Industry Analyst, Ars Logica, Arjen van den Akker, Director Product Marketing, SDL
    Since the 1990s, Ars Logica founder and industry analyst Tony White has kept close tabs on the WCM market. On this webinar, Tony will share some of his knowledge and provide you with a comprehensive overview of WCM market, covering:

    • WCM trends and key drivers in the market.
    • Best practices for a successful WCM purchase and (re)implementation.
    • Findings from his Compass Guide to WCM, Q4 2017, covering the SDL solution in more detail.
  • GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond? Recorded: Dec 5 2017 57 mins
    Katie Rigby-Brown, VP Global Financial Services, SDL, Tim Walters, Ph.D., Digital Clarity Group
    The EU GDPR is the new European framework for data protection, designed to harmonize data privacy laws across Europe and give greater protection and rights to individuals.

    This new regulation requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

    To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance - and potential fines of 4% of annual turnover.

    In this webinar, Tim Walters of Digital Clarity Group and SDL’s Katie Rigby-Brown will share practical insights for organizations that suspect or know that they send personal information out as part of the translation process.

    What you will learn:

    •Key factors you need to know about the EU data protection
    regulation changes.
    •Why language can pose a hidden organizational risk.
    •Insights into how other organizations are securing their translation
    supply chain.
    •Questions you need to ask your Language Service Providers to
    ensure their compliance standards are not exposing you to risk.

    All registrants will receive a free copy of SDL's “Translation Supply Chain Readiness Assessment” to help identify potential areas of risk in their organizations.
  • Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites Recorded: Nov 30 2017 61 mins
    Anders Øvreberg, Digital Communications Manager, DNV GL, Arjen van den Akker, Product Marketing Director, SDL
    Anders Øvreberg, Digital Communications Manager at DNV GL, has worked with SDL Tridion Sites since 2002 and as such can be considered a true Web Content Management (WCM/CMS) veteran.

    During this session Anders will talk about their 15 year journey with the product covering topics such as:

    • Their innovative taxonomy driven approach towards delivering targeted, relevant, fully dynamic web experiences.
    • The consolidation of five Content Management Systems into one.
    • Managing a complex online rebrand.
    • Relaunching websites in more than 36 locales and 18 languages.
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    We’ll also provide you with a brief overview of SDL Tridion Sites, part of the SDL Tridion DX suite.

    Keen to learn more? Don’t miss out on this opportunity and join us on November 30.
  • Are Your Videos Ready for Localization? Recorded: Nov 15 2017 6 mins
    David A. Spiro, Product Marketing Manager, Language Services, SDL
    Videos are one of the most effective ways to communicate. Seventy-nine% of consumers would rather watch a video to learn about a product than read text on a page. You want to localize your videos for use in other countries but can you?

    In this webinar we will discuss what to look for in your current videos to see if they are good candidates for localization.
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    • What do customers search for?
    • How and where do they search?
    • Are there any significant regional differences in behavior?

    In addition we’ll cover how SDL technology can help you overcome the hurdles of managing technical product information, enabling you to better accommodate today’s needs of information seekers. By the end of our webinar, you’ll be armed with the knowledge and data points required to better your customers’ information needs.
  • Demystifying AI & Neural Machine Translation - Hype or Reality? Recorded: Oct 26 2017 53 mins
    Mihai Vlad, VP Machine Learning Solutions, SDL, Samad Echihabi, VP R&D, Machine Translation, SDL
    SDL has been on the forefront of transforming cutting edge technology into powerful tools, as proven by being the first company to be able to productize the use of Machine Learning for Machine Translation (MT).
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    In this video, we will take a hard honest look at where Neural Machine Translation (NMT) is today:

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    * Examine enterprise readiness in terms of quality, performance, costs,
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  • Roadmap & Capabilities for SDL Tridion Sites 9 Recorded: Oct 26 2017 45 mins
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    Learn more about:
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  • Prepare for the Convergence of Everything Recorded: Oct 25 2017 25 mins
    Richard Watson, Futurist, What's Next
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    *Digital natives and their impact on business
    *Fragmented reality and experiences
    *The impact of AI, machine learning and cognitive computing
  • Evolve Your Model Recorded: Oct 25 2017 36 mins
    Simon Moore, VP Strategy & Global Practice Lead, SDL
    Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.

    * Best practices for implementing a global content operating model
    * Integrating content management with translation management
    * Embedding feedback and learning into the process
  • Predict the Impact Recorded: Oct 25 2017 25 mins
    Lily Varon, Analyst, Forrester Research
    What are the current converging trends driving and the need for a Global Content Operating Model? How can we validate our assumptions and prove the need? In this video, Lily Varon dives into brand new research from Forrester that determines the total economic impact of the model, as well as:

    * The convergence of customer experience, fragmented journeys and digital transformation
    * Content at the epicenter of change
    * Measuring the impact of a global content operating model
  • Make Understanding Possible Recorded: Oct 25 2017 68 mins
    Adolfo Hernandez, CEO, SDL
    Last year SDL introduced the Age of Understanding. This year we addressed how understanding can be achieved through the implementation of a Global Content Operating Model (GCOM), which helps organisations meet and exceed the needs for today’s converging trends and tomorrow’s requirements. Also hear Adolfo Hernandez announce our exciting news around the future of content management and digital experience, as well as talk through our new artificial intelligence offering, Hai. This and much more is covered in this session, including how we work with our customers and partners.

    * How global content operating models are maturing
    * Important product announcements
    * The future of SDL
  • The Rise of the Robots - Automating the Content Chain for the Connected Traveler Recorded: Oct 17 2017 47 mins
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    It is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally. Hear how automated content machines can now handle content creation, translation and internet publishing processes.
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.

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  • Live at: Oct 25 2017 8:30 pm
  • Presented by: Simon Moore, VP Strategy & Global Practice Lead, SDL
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