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SDL Tridion DX - A New Paradigm for 4.0 Manufacturers

Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
Recorded Jan 23 2018 64 mins
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Presented by
Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
Presentation preview: SDL Tridion DX - A New Paradigm for 4.0 Manufacturers

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  • Using DITA to Shorten Translation QA Cycles Sep 19 2018 3:00 pm UTC 60 mins
    Karla Haynes, Localization Manager, Edwards Lifesciences, Nigel Lock, Senior Solutions Consultant, SDL
    Many medical device organizations spend hours validating translated content once it has been returned from the translation supplier. Using a CMS brings many benefits to your organization, but one you may not have considered is how it can save you time validating critical information in translated text.

    Join this session with Karla Haynes, Edwards Lifesciences and Nigel Lock, SDL to learn:

    • How DITA file structure can help you move from a human proofreading process to an automated QC process.
    • Key factors for success with translation in a DITA environment.

    For more information about SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html
  • SDL XPP: Adaptive Publishing for PDF/UA and Section 508 compliant Documents Sep 5 2018 3:00 pm UTC 60 mins
    Bart Terryn, President of XP2 and Bob Hogg, Industry Marketing Director, SDL
    SDL XPP is an adaptive publishing engine for high-quality, high-volume and high-speed print and PDF deliverables for complex documents. The SDL development team worked closely with existing customers to understand the challenges and requirements faced in their content production environments and build out the new capabilities to address their specific needs to support PDF/UA, Section 508 compliant documents.
  • S1000D: Technical Content Localization Strategies Aug 21 2018 3:00 pm UTC 60 mins
    Bob Hogg, Global Marketing Director, SDL & Michael Davis, Sr. Director Government, Aerospace & Defense Industry, SDL
    As the A&D industry grows to support the global market, increasing cross-regional sales are occurring placing additional importance on the management and delivery of technical content in local languages. Join SDL, content management and language translation experts, to explore strategies related to the management of global language translation challenges in S1000D. Michael Davis, Sr. Director at SDL Government, Aerospace & Defense industry, will discuss how your organization can rapidly and more cost effectively create, translate and deliver S1000D content to any language.
  • Why You Should Be Thinking about Continuous Localization Recorded: Aug 1 2018 12 mins
    David Spiro, Product Marketing Manager, Language Services, SDL and Jacqueline Yanus, Regional Operations Director at SDL
    Two trends are changing the way localization needs to be handled: the content explosion and the desire for personalized content. More content is being created now than ever before in history, and people expect to find that content in their native language. Quickly, and not as an afterthought.

    To meet this need, localization must become a more nimble process and embrace incremental content creation. We’ve started to see how data-driven localization can be used to help businesses drive efficiency in the localization process. And now, for fast-moving businesses updating and translating content on a frequent basis, it’s time to embrace Continuous Localization.

    In this video David Spiro, SDL’s Language Services Product Marketing Manager, talks with Jacqueline Yanus, Regional Operations Director at SDL, about the movement toward Continuous Localization. You will learn:

    - What Continuous Localization is.
    - Why fast-paced global organizations are moving to this translation model.
    - The benefits our customers are seeing from Continuous Localization.
    - What technology and processes are required to achieve Continuous Localization.
    - How to get started.
  • Research - What's the right buying strategy for DX technology? Recorded: Jul 19 2018 46 mins
    Connie Moore, Senior Vice President of Research, DCG, Eric Dandurant, Director Global Analyst Relations, SDL
    A recent research report by Digital Clarity Group (DCG) takes a look at how businesses invest in the technology that supports today’s digital experiences.

    Join our webinar, presented by Digital Clarity Group’s Connie Moore, Senior Vice President of Research, to explore:

    - What buying patterns companies apply towards acquisition of Digital Experience Platform (DXP) technology.
    - The pros and cons of a “suite” versus “best of breed” approach.
    - Who drives the decision making and implementation of DXP projects, and why.
  • Travel & Hospitality AI Opportunity with EXLRT Recorded: Jun 27 2018 53 mins
    Arjen van den Akker, Product Marketing Director, SDL, Karl Johnson, Managing Director, US, EXLRT
    Learn more about the future of content for B2C travel and hospitality companies.

    Karl Johnson, MD of EXLRT, will talk about how Turkish Airlines uses personalization on a global scale today. Next he will cover when, why, and how to embrace artificial intelligence (AI) to build fluid conversational experiences. He’ll discuss the tools and concepts of tomorrow that enable an advanced real-time approach, including:

    -Natural language Generation (NLG)
    -Adaptive personalization
    -Conversational user interfaces
  • Print in a Digital World Recorded: Jun 26 2018 17 mins
    David Spiro, Product Marketing Manager, Language Services, SDL and Chip Gettinger, VP Global Solutions Consulting, SDL
    Print remains an important part of your marketing mix even though you share most of your content via digital channels. Do you know the best practices to ensure your printed content has impact and can be easily localized?

    In this video, David Spiro and Chip Gettinger discuss current technology trends for localizing print content and the services you need.

    Topics covered include:

    • What DITA is and when you need it.
    • Requirements for customer versus commercial printed materials.
    • What content types can be automatically formatted.
    • What content types require manual formatting.
    • Best practices for authoring printed content for localization.
  • Data-driven Localization: Case Files from Two Data Detectives Recorded: Jun 14 2018 55 mins
    David Spiro, Product Marketing Manager, Hannah Bedford, PMO Director, Franco Zearo, Business Consultant, SDL
    In this webinar, David Spiro hosts Hannah Bedford and Franco Zearo, who have extensive international experience working with customers in many industries. The two localization “data detectives” share real stories about how their clients have benefited from data-driven localization and explore:

    • Common misconceptions
    • The most important KPIs to track
    • Trends to look for to identify potential problems
    • Future applications for data-driven localization

    To learn more about SDL Language Services, visit https://www.sdl.com/software-and-services/language-services/
  • Leveraging MT to Enable Global Technical Support Recorded: Jun 12 2018 55 mins
    Kirti Vashee, Language Technology Evangelist, SDL
    Customer Care is now a priority for digitally-savvy enterprises as it is seen as a top differentiator in driving superior customer satisfaction, loyalty and retention. In this age of digital transformation, the customer is instantly global, and the enterprise must respond instantly as well.
    Machine Translation (MT) can help you create multilingual content to drive Customer Experience and build a global competitive advantage fast.

    Join us for this live webinar, where Kirti Vashee, Language Technology Evangelist for SDL, will explore:

    • How Global Customer Support contributes to your success.
    • Best practices to develop high-quality multilingual self-serve support content.
    • Developing MT solutions that can help make chatbots and other new Customer Support models multilingual.
  • Leverage Data to Drive Informed Localization Decisions Recorded: May 21 2018 12 mins
    David Spiro, Product Marketing Manager for SDL Language Services
    You use data to drive most of your business decisions, why not use it for localization decisions as well?

    See how data can help you make better localization decisions and identify potential problem areas.

    In this video, David Spiro, Product Marketing Manager for Language Services at SDL, explores the different types of localization process data available to you and how to use it. The video covers:

    • Identifying Key Performance Indicators (KPIs)
    • The difference between “alarm” and “alert” thresholds
    • How to use data to identify and correct problems
    • How data based decisions can help you use your localization budget more efficiently
  • SDL WorldServer Quarterly Showcase: GDPR Recorded: May 16 2018 39 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    In this quarterly showcase webinar, we’ll discuss GDPR, providing best practice insight into GDPR compliance and SDL WorldServer.

    Please join us to learn more about:

    • Best practice and general guidance approaching GDPR and SDL WorldServer.
    • Handling personal data within your linguistic assets.
    • Handing personal data within your translation workflow.
  • California Casualty CCMS Case: Our Users are Talking. We’re Listening. Recorded: May 10 2018 52 mins
    Susan Lalor, Knowledge Management Team Manager, California Casualty and Chip Gettinger, SVP Global Solutions Consulting, SDL
    California Casualty is an insurance company that faced the challenge of managing internal policies and procedures in a better and more structured way. To solve the issue, they selected SDL Tridion Docs as a component based content management system (CCMS). However, they decided to use it in an unconventional manner, different from the typical approach towards managing documentation.

    It's been 4 years now and, much to their own surprise, their approach is hugely successful. Attend this webinar to understand:

    • How California Casualty implemented content management.
    • Why they created a feedback loop used by the content owners, users and documentation team with SDL's collaborative review feature.
    • How they managed to keep content fresh, accurate and relevant for all users.
    • How they discovered that their fear for an uncontrollable free-for-all process was unfounded.
  • Redefine content creation & delivery. Learn about the 5 Future States of Content Recorded: May 9 2018 64 mins
    Andrew Thomas, Senior Director Marketing, SDL, Kel Commins, SVP Global Solutions Consulting, SDL
    Join Andrew Thomas and Kel Commins to learn our predictions for Artificial Intelligence (AI) and Machine Learning (ML), and how they will play leading roles in automating the entire content supply chain. In this webinar we’ll explore current challenges and future possibilities disrupting and driving content creation, translation and delivery for greater business impact:

    • The demand for content is too high; content will create itself.
    • Isolated content limits business agility; content will be agile.
    • The amount of content is overwhelming; content will organize itself.
    • Content is your biggest security risk; content will be secure.
    • Customers make purchase decisions without talking to Sales; content will be your best seller.
  • Enterprise MT: Tailored to the Organization’s Specific Needs Recorded: May 2 2018 60 mins
    Kirti Vashee, Language Technology Evangelist, SDL and Quinn Lam, Senior Program Manager, Product Management, SDL
    Global enterprises are finding that the continuing content explosion is affecting employee communication needs, which are becoming increasingly multilingual. Many still use generic public machine translation (MT), but the risk of data privacy and the poor quality of one-size-fits-all public MT tools leaves much to be desired.

    Create an MT engine that learns new terms and phrases in the context and tone of your business for higher quality translations. Unlike consumer grade generic MT engines on the market, SDL offers self-service or SDL-assisted customization for over 100 language pairs.

    In this webinar, experts from SDL will discuss:

    • Properly assessing your translation and data to achieve optimal outcomes.
    • Identifying your critical terminology to ensure the best MT output.
    • Knowing when to use the generic, out-of-the-box Neural Machine Translation (NMT).
    • Understanding self-service options to rapidly tune the MT systems to your specific terminology.
  • Planning a Successful Multilingual Website Strategy Recorded: Apr 30 2018 9 mins
    David Spiro, Product Marketing Manager for SDL Language Services
    In North America and Europe alone, internet users number more than one billion, yet represent only 25% of the global internet population. The top ten languages serve more than three billion internet users, leaving a massive one billion represented by ‘other languages.’

    These numbers point to the importance of language to engage online audiences around the world, and the imperative of a multilingual website strategy.

    Having interviewed a broad range of experts - from consultants and product managers to project managers and customers - we uncovered best practices for effective multilingual website implementations. In this video, I’m happy to share the results, taking a look at:

    • Optimizing source text for localization.
    • Using the right technology and approach to support multilingual websites.
    • Selecting the content and web pages that require translations.
    • Testing requirements for rolling out new languages.
  • Preparing for the Future of Content Recorded: Apr 20 2018 28 mins
    Alberto Andrade
    We know that AI will change every aspect of how companies create, translate, and deliver content. But how can companies prepare for this future now? Implementing a Global Operating Model and optimizing it over time allows companies to standardize their process and gather the good data they need to fully automate their content supply chain in the future. Learn how other organizations around the world, across a variety of industries are doing this, and how you can too.
  • Leveraging Linguistic AI for Business Recorded: Apr 20 2018 36 mins
    Mihai Vlad, VP Machine Learning Solutions, SDL
    There are many types of AI becoming business-ready to solve real challenges, but Linguistic AI may be the most disruptive of them all. Natural Language Processing (NLP) is at the forefront of digital assistants and chatbots, but Natural Language Understanding (NLU) and Generation (NLG) will become crucial for businesses trying to unlock the full potential of their content. Learn about the importance of gathering good data, and how Linguistic AI will solve real problems around SEO, personalization, content re-use, organization, and translation.
  • The Next Big Thing - Microcontent Recorded: Apr 18 2018 61 mins
    Rob Hanna, Precision Content and Chip Gettinger, SDL
    As best practices for delivering technical content in a global, omni-channel world continue to evolve, a new frontier is emerging. One that will change how we write and structure content for newer generations of consumers.

    These changes require more than just new tools, they require new writing skills as our journey continues from unstructured document-based writing to topic-based writing and on to structured block-based writing (microcontent).

    Join Rob Hanna (Precision Content) and Chip Gettinger (SDL) as they explore:

    • Parallel trends in related industries that drive change.
    • Emerging technologies that shape the need for change.
    • Structured writing methods that can adapt to change.
    • Microcontent and how it works to accommodate change.
  • The Five Future States of Content Recorded: Apr 6 2018 26 mins
    Andrew Thomas, Product Marketing Director, SDL
    Artificial Intelligence (AI) and Machine Learning (ML) will be the most powerful tools in your content arsenal for an edge over the competition, a way to meet the demands of a global audience, and the key to security and compliance. With content at the heart of every customer journey, it has reached new dimensions of organizational importance and is the currency to communication. Learn how these evolving technologies support and enable human creativity, productivity and business agility.
  • Solving the Global Content Challenge Recorded: Apr 3 2018 30 mins
    Andrew Thomas, Product Marketing Director, SDL
    To manage content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform. A Global Content Operating Model (GCOM) can define processes and technology frameworks that support your entire content supply chain. Learn how business parameters factor into how you deploy such a model, and see how this model evolves over time, even preparing companies to take advantage of emergent AI.
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.

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  • Title: SDL Tridion DX - A New Paradigm for 4.0 Manufacturers
  • Live at: Jan 23 2018 2:00 pm
  • Presented by: Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
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