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SDL Tridion DX - A New Paradigm for 4.0 Manufacturers

Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
Recorded Jan 23 2018 64 mins
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Presented by
Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
Presentation preview: SDL Tridion DX - A New Paradigm for 4.0 Manufacturers

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  • The Next Big Thing - Microcontent Apr 18 2018 3:00 pm UTC 60 mins
    Rob Hanna, Precision Content and Chip Gettinger, SDL
    As best practices for delivering technical content in a global, omni-channel world continue to evolve, a new frontier is emerging. One that will change how we write and structure content for newer generations of consumers.

    These changes require more than just new tools, they require new writing skills as our journey continues from unstructured document-based writing to topic-based writing and on to structured block-based writing (microcontent).

    Join Rob Hanna (Precision Control) and Chip Gettinger (SDL) as they explore:

    • Parallel trends in related industries that drive change.
    • Emerging technologies that shape the need for change.
    • Structured writing methods that can adapt to change.
    • Microcontent and how it works to accommodate change.
  • Bringing digital personalization into the in-store retail experience Mar 29 2018 6:00 pm UTC 60 mins
    Gabe Rodino, Director, Retail & Consumer Practice, SDL and John Kottcamp, Chief Marketing Technologist, Tahzoo
    Are you struggling to compete with online competitors like Amazon? Are you able to deliver a seamless and harmonized experience across online and in-store? Do you understand what is motivating your customers to buy from you? Customers spend more on brands who offer a great personalized experience - across screens, channels, and — most importantly — the digital touchpoints that exist across the enterprise.

    Join guest speaker, Gabe Rodino of SDL, together with John Kottcamp of Tahzoo as we share solutions to bridge the insight-to-action gap, and empower you to drive meaningful results with customer interactions. We’ll explore how a combination of visual recognition, cognitive computing and dynamic publishing are used to compile and curate in-store customer data, ultimately resulting in higher sales and greatly increased business and consumer intelligence. An integrated solution can increase customer loyalty, grow revenue per square foot, and even improve inventory management.

    In this webinar, you’ll learn:

    •How engagement technologies capture, measure, and assess dynamically and in real time.
    •Methods to engage customers as a segment of one.
    •How to personalize to the ever-elusive anonymous customer.
    •What personalization is NOT, and best practices from real life examples.
  • MT Use Case #2: eDiscovery and Corporate Governance Mar 29 2018 3:00 pm UTC 60 mins
    Kirti Vashee, Language Technology Evangelist, SDL and Luca Esposito, EMEA Lead for Enterprise OEMs, Nuance Communications
    eDiscovery driven by litigation involves analyzing large volumes of diverse sources of information - files, databases, paper documents, audio, video and more. To add to the complexity, Gartner research suggests that 80% of all litigation will be multilingual by 2020, which creates a significant challenge for organizations and makes it costly to process and analyze data.

    Because machine translation (MT) is designed to automatically translate large volumes of data in a short amount of time, it provides an excellent solution for organizations dealing with large volumes of content.

    In this webinar, experts from SDL and Nuance Communications will discuss:

    • How MT optimizes eDiscovery and governance processes to reduce the time and improve the accuracy of search and analysis across multilingual content.
    • How to deal with government regulations such as GDPR, which forces organizations to establish corporate compliance and informational governance policies to address multilingual content.
  • Global Content Operating Model: the Content Opportunity Mar 27 2018 3:00 pm UTC 60 mins
    Andrew Thomas, Product Marketing Director, SDL and Kel Commins, SVP, Presales Solution Consulting, SDL
    Discover how content drives the digital journey.

    The digital world is transforming how we interact with our customers. In this world, content is currency and the right content drives the customer journey and connects each customer touchpoint with the next. But managing this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform.

    That sounds great in theory, but what does it actually mean? Join SDL as we discuss how a Global Content Operating Model (GCOM) can help you achieve your business goals by defining processes and technology frameworks that support your entire content supply chain.

    We’ll look at business parameters that factor into how you deploy such a model, and take a peek at how this model evolves over time and even prepares companies to take advantage of emergent AI.

    We’ll break down each step, including:

    • How to manage the content supply chain across departments and platforms.
    • How to apply processes that address each step from content creation and translation to delivery.
    • Criteria for selection of technology and services that lead to growth and sales.
  • HPE’s first year using SDL Tridion Docs Recorded: Feb 27 2018 19 mins
    Stacey Meggs, Master Quality Program Manager at Hewlett Packard Enterprise
    It’s been just over a year since Hewlett Packard Enterprise deployed SDL Tridion Docs. This presentation will share some of that experience, including before and after snapshots, best practices and lessons learned.
  • MT Use Case #1: Secure Communication and Collaboration Recorded: Feb 27 2018 56 mins
    Kirti Vashee, Language Technology Evangelist, SDL and Randy Endemann, Business Development Director, SDL
    Join us for a live webinar where we will discuss how clients can integrate MT into core business applications, while protecting information privacy and security. We'll also explore real use cases that help clients gain value from Enterprise MT that can be customized for an organization’s application and mission.
  • Quantifiable Benefits of a Global Approach to Digital Experience Recorded: Feb 22 2018 62 mins
    Sarah Musto, Senior Consultant, Total Economic Impact, Forrester Consulting; Andrew Thomas, SDL; Arjen van den Akker, SDL
    Discover the Total Economic Impact™ of a Global Content Operating Model

    Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?

    There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.

    We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:

    • The key elements of this model.
    • The quantifiable benefits that can be achieved.
    • How SDL Tridion DX and SDL Language solutions support this approach to content.

    *The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.
  • Transcreation Overview: Make Your Content Truly Targeted Recorded: Feb 13 2018 13 mins
    David Spiro, Product Marketing Manager for SDL Language Services
    In making your content ready for other countries, you want to pick the right translation approach to achieve understanding. When it comes to really targeted marketing, it’s not enough to just translate the meaning of your message. To truly convey the intent of your original content, you need transcreation.

    In this video, you will learn:

    How and why poor translation can harm your business.
    Key differences between translation, localization and transcreation.
    Why transcreation is what you need to make highly creative content resonate in local markets.
  • SDL WorldServer Quarterly Showcase Recorded: Feb 1 2018 45 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Join Ray Hopley for a live discussion in which he’ll showcase the capabilities in SDL WorldServer. This quarter he’ll focus on both Quality Assurance and Quality Metrics Tracking.
  • Advanced Techniques for Customer-Centric Delivery of Product Information Recorded: Jan 25 2018 59 mins
    Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL
    For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

    But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

    Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.
  • Language Solutions: Beyond Translation Recorded: Jan 25 2018 12 mins
    David Spiro, Product Marketing Manager, Language Services, SDL
    Join David Spiro, the Product Marketing Manager for Language Services, as he discusses the importance of content that can be understood by your customers.
  • SDL Tridion DX - A New Paradigm for 4.0 Manufacturers Recorded: Jan 23 2018 64 mins
    Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
    Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
  • A Web Content Management (WCM) Market and Vendor Overview with Ars Logica Recorded: Jan 16 2018 60 mins
    Tony White, Founder & Industry Analyst, Ars Logica, Arjen van den Akker, Director Product Marketing, SDL
    Since the 1990s, Ars Logica founder and industry analyst Tony White has kept close tabs on the WCM market. On this webinar, Tony will share some of his knowledge and provide you with a comprehensive overview of WCM market, covering:

    • WCM trends and key drivers in the market.
    • Best practices for a successful WCM purchase and (re)implementation.
    • Findings from his Compass Guide to WCM, Q4 2017, covering the SDL solution in more detail.
  • GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond? Recorded: Dec 5 2017 57 mins
    Katie Rigby-Brown, VP Global Financial Services, SDL, Tim Walters, Ph.D., Digital Clarity Group
    The EU GDPR is the new European framework for data protection, designed to harmonize data privacy laws across Europe and give greater protection and rights to individuals.

    This new regulation requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

    To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance - and potential fines of 4% of annual turnover.

    In this webinar, Tim Walters of Digital Clarity Group and SDL’s Katie Rigby-Brown will share practical insights for organizations that suspect or know that they send personal information out as part of the translation process.

    What you will learn:

    •Key factors you need to know about the EU data protection
    regulation changes.
    •Why language can pose a hidden organizational risk.
    •Insights into how other organizations are securing their translation
    supply chain.
    •Questions you need to ask your Language Service Providers to
    ensure their compliance standards are not exposing you to risk.

    All registrants will receive a free copy of SDL's “Translation Supply Chain Readiness Assessment” to help identify potential areas of risk in their organizations.
  • Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites Recorded: Nov 30 2017 61 mins
    Anders Øvreberg, Digital Communications Manager, DNV GL, Arjen van den Akker, Product Marketing Director, SDL
    Anders Øvreberg, Digital Communications Manager at DNV GL, has worked with SDL Tridion Sites since 2002 and as such can be considered a true Web Content Management (WCM/CMS) veteran.

    During this session Anders will talk about their 15 year journey with the product covering topics such as:

    • Their innovative taxonomy driven approach towards delivering targeted, relevant, fully dynamic web experiences.
    • The consolidation of five Content Management Systems into one.
    • Managing a complex online rebrand.
    • Relaunching websites in more than 36 locales and 18 languages.
    • Building microsites.

    We’ll also provide you with a brief overview of SDL Tridion Sites, part of the SDL Tridion DX suite.

    Keen to learn more? Don’t miss out on this opportunity and join us on November 30.
  • Are Your Videos Ready for Localization? Recorded: Nov 15 2017 6 mins
    David A. Spiro, Product Marketing Manager, Language Services, SDL
    Videos are one of the most effective ways to communicate. Seventy-nine% of consumers would rather watch a video to learn about a product than read text on a page. You want to localize your videos for use in other countries but can you?

    In this webinar we will discuss what to look for in your current videos to see if they are good candidates for localization.
  • Measuring the Impact of Product Information Recorded: Nov 9 2017 62 mins
    Andrew Thomas, Product Marketing Director, SDL, Chip Gettinger, VP, Global Solutions Consulting, SDL
    As empowered customers seek more and more information online, the importance of detailed product documentation and user manuals has grown far beyond its traditional after-sale and support role. Nowadays it is a critical enabler for sales, customer satisfaction and brand advocacy. Yet little research has been done to analyze exactly how customers access these types of collateral, to what extent they are leveraging the information, and how it is influencing their perception of a product or brand. Therefore SDL conducted extensive research among professionals in the US, Europe, and Japan to uncover today’s needs for information seekers, and compare these results to previous research from 2012 to discover changed behavior. Join our webinar to learn more about:

    • What do customers search for?
    • How and where do they search?
    • Are there any significant regional differences in behavior?

    In addition we’ll cover how SDL technology can help you overcome the hurdles of managing technical product information, enabling you to better accommodate today’s needs of information seekers. By the end of our webinar, you’ll be armed with the knowledge and data points required to better your customers’ information needs.
  • Demystifying AI & Neural Machine Translation - Hype or Reality? Recorded: Oct 26 2017 53 mins
    Mihai Vlad, VP Machine Learning Solutions, SDL, Samad Echihabi, VP R&D, Machine Translation, SDL
    SDL has been on the forefront of transforming cutting edge technology into powerful tools, as proven by being the first company to be able to productize the use of Machine Learning for Machine Translation (MT).
    As Artificial Intelligence (AI) continues to disrupt our generation, SDL is ahead in this field of building AI applications through its innovations and patents in Natural Language Processing (NLP) for MT. Using Neural Networks have clearly revolutionized the way we approach Machine Translation, and this paradigm shift brought with it a lot of hype that even experts are caught up in. 

    In this video, we will take a hard honest look at where Neural Machine Translation (NMT) is today:

    * NMT development approaches (open source vs. proprietary)
    * Examine enterprise readiness in terms of quality, performance, costs,
    and deployment customization
    * An easy-to-understand overview of how Neural Nets work
  • Roadmap & Capabilities for SDL Tridion Sites 9 Recorded: Oct 26 2017 45 mins
    Arjen van den Akker, Director Product Marketing, SDL, John Dillon, VP Product Management, SDL
    SDL Tridion Sites 9 is the backbone behind managing and orchestrating the content for some of world’s most coveted brands. In this presentation, the Product Management Team will provide a first glimpse into Tridion Sites 9 and our digital experience suite.

    Learn more about:
    * Continuity of Experiences (open content API, atomic regions, etc.)
    * Experience Optimization (prescriptive and adaptive personalization,
    translation services, ML/AI)
    * Building Experiences (data integration framework and the SDL
    Connector Ecosystem
  • Roadmap & Capabilities for SDL Tridion Docs 13 Recorded: Oct 26 2017 40 mins
    Frank Closset, Director Product Management, SDL, John Dillon, VP Product Management, SDL
    SDL Tridion Docs 13, formerly known as SDL Knowledge Center, is the backbone behind managing and orchestrating technical documentation and DITA content for some of world’s most coveted brands.

    In this presentation, Frank Closset, Product Management Director for SDL's structured content products, provides an overview of the new capabilities of Tridion Docs 13.
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.

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  • Title: SDL Tridion DX - A New Paradigm for 4.0 Manufacturers
  • Live at: Jan 23 2018 2:00 pm
  • Presented by: Arjen van den Akker, Product Marketing Director, SDL, André Schlotz, VP Global Automotive & Manufacturing Solutions, SDL
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