Global Content Operating Model: the Content Opportunity

Presented by

Andrew Thomas, Product Marketing Director, SDL and Kel Commins, SVP, Presales Solution Consulting, SDL

About this talk

Discover how content drives the digital journey. The digital world is transforming how we interact with our customers. In this world, content is currency and the right content drives the customer journey and connects each customer touchpoint with the next. But managing this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform. That sounds great in theory, but what does it actually mean? Join SDL as we discuss how a Global Content Operating Model (GCOM) can help you achieve your business goals by defining processes and technology frameworks that support your entire content supply chain. We’ll look at business parameters that factor into how you deploy such a model, and take a peek at how this model evolves over time and even prepares companies to take advantage of emergent AI. We’ll break down each step, including: • How to manage the content supply chain across departments and platforms. • How to apply processes that address each step from content creation and translation to delivery. • Criteria for selection of technology and services that lead to growth and sales.

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