Power Your Global eCommerce Strategy with Machine Translation

Presented by

Kirti Vashee, Language Technology Evangelist, SDL

About this talk

Online eCommerce is transforming the global retail landscape. There is a growing recognition that making online product content multilingual is an effective way to drive the international revenue momentum, as the eBay and Alibaba experiences show. But the complexities of translating a global eCommerce platform pose challenges for businesses without the deep expertise and resources needed to execute such monumental projects. According to a recent MIT study, the introduction of a machine translation (MT) system is the key. This webinar explores: • An overview of eCommerce trends that increasingly demand more multilingual content • Unique issues involved in working with a large corpus • The different types of content and MT strategies for eCommerce use cases • Developing realistic MT deployment strategies • MT use cases from SDL eCommerce customers

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