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Creating a Unified Customer Experience with SDL and Smartlogic

Great customer self-service enables customers to quickly locate the information they need, using a vocabulary they understand, in real-time.

In our upcoming webinar, learn how to create better self-service experiences by combining structured content and metadata management.

Join Bob St. Clair (Managing Consultant, Smartlogic) and Chip Gettinger (VP Global Solutions Consulting, SDL) to learn how:

•SDL Tridion Docs structured content management integrates with Smartlogic Semaphore to manage, tag and serve content across the enterprise.
•Product content is managed and reused across departments and groups.
•Customers and agents can quickly find the information they need when they need it.

With SDL and Smartlogic, users can find the information they need, using a vocabulary they understand to save time and improve customer satisfaction.
Recorded Oct 25 2018 47 mins
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Presented by
Bob St. Clair, Managing Consultant, Smartlogic & Chip Gettinger, VP Global Solutions Consulting, SDL
Presentation preview: Creating a Unified Customer Experience with SDL and Smartlogic

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SDL

  • Introducing SDL Language Cloud Recorded: Oct 15 2019 62 mins
    Andrew Thomas, Senior Director Marketing, SDL
    Do you struggle with your translation process? Is your current solution beginning to feel a bit out dated? Join Andrew Thomas, Senior Director of Marketing at SDL to learn about our newest translation management solution, SDL Language Cloud.

    You’ll learn how SDL Language Cloud brings together the best features and functionality from decades of translation management experience alongside cutting edge Linguistic AI. See how we’re enabling our customers to focus on control, visibility, and scalability to solve their translation challenges.

    Register to join our webinar to learn about:

    • The challenges surrounding translation
    • Overview of SDL Language Cloud
    • The benefits of SDL Language Cloud
  • Quantifiable Benefits of a Global Approach to Digital Experience Recorded: Oct 15 2019 61 mins
    Sarah Musto, Senior Consultant, Total Economic Impact, Forrester Consulting; Andrew Thomas, SDL; Arjen van den Akker, SDL
    Discover the Total Economic Impact™ of a Global Content Operating Model

    Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?

    There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.

    We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:

    • The key elements of this model.
    • The quantifiable benefits that can be achieved.
    • How SDL Tridion DX and SDL Language solutions support this approach to content.

    *The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.
  • Advanced Techniques for Customer-Centric Delivery of Product Information Recorded: Oct 15 2019 58 mins
    Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL
    For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

    But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

    Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.
  • Intelligent Translation Era Recorded: Jun 6 2019 37 mins
    Andrew Thomas, Senior Director Marketing
    What does 'going global' mean when everything from cars to content creation and translation is driven by machines?

    In the autonomous content future, globalization must scale to meet new ambitions and strategies to win and retain your customers.

    Register for our webinar “Intelligent Translation Era” where Andrew Thomas will share the impact Linguistic AI will have on localization departments and translators in the future.

    Learn how the Intelligent Translation Era will redefine globalization and what you need to do to prepare your organization for these massive shifts.
  • Role of Tech Pubs in Condition Based Maintenance Plus (CBM+) Recorded: May 28 2019 63 mins
    Robert Pearson, Pearson Consulting and Bob Hogg, Marketing, Government, Aerospace & Defense, SDL
    Driven by an ever increasing need to reduce sustainment costs and deliver capabilities that enhance maintainer accuracy, efficiency and speed, defense organizations are pursuing enterprise consolidation and condition-based maintenance (CBM) strategies. These trends hold the promise to dramatically change how technical information is created, managed, delivered and utilized.
  • SDL Worldserver Q2 Quarterly Showcase Recorded: May 23 2019 31 mins
    Ray Hopley, Product Management Director, SDL WorldServer
    Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the second SDL WorldServer Quarterly Showcase in 2019, where we’ll discuss the upcoming SDL WorldServer 11.4 release.

    Come learn more about:

    • SDL WorldServer 11.4 updates from user experience to security improvements.
    • Our new Workflow Editor and updated Online Editor.
    • Improvements to our user interface.
    • Additions to the project manager user experience.
  • A Word is Worth 1,000 Pictures: Linguistic AI as a Competitive Advantage Recorded: May 22 2019 57 mins
    Mihai Vlad, Vice President of Linguistic AI Strategy, SDL
    SDL has taken Linguistic AI to market with NMT 2.0, which broke the language barrier at enterprise scale, and with Hai, a generalized approach to Linguistic AI.

    Now SDL is applying Linguistic AI across products and solutions to open up new possibilities for our customers.

    In this webinar, Mihai Vlad, Vice President of AI Strategy at SDL will talk about:

    • The evolution of Linguistic AI
    • The use cases for Linguistic AI
    • How to solve the most pressing content challenges with Linguistic AI

    For more information please visit: https://www.sdl.com/software-and-services/translation-software/machine-translation/
  • Enabling the Future State of Content Recorded: May 7 2019 38 mins
    Andrew Thomas, Senior Director Marketing, SDL
    When change is a constant, how do you prepare for the future?

    We believe that companies can prepare for the future of content, and Linguistic AI plays a vital role in this transformation. Beyond an idealistic future vision, we want to offer real solutions to your challenges, obstacles and realities.

    Learn how the latest advances can help you create, translate and deliver those experiences for your customers, wherever they are in the world, all while preparing for a new reality.

    In this webinar, “Enabling the Future State of Content,” I will share where technology is taking us and how a machine-first strategy can optimize your customers’ experiences.

    For further information please visit: https://www.sdl.com/about/sdl/the-five-future-states-of-content/
  • Centralizing Knowledge for Enterprise Impact: SME Authoring & True Collaboration Recorded: May 2 2019 40 mins
    Chip Gettinger, VP Global Solutions, SDL and Stacey Meggs, Master Quality Program Manager, Hewlett Packard Enterprise
    Ensuring accurate, timely content creation and review is critical for complex content lifecycle management requirements.

    But where to start? SDL Tridion Docs offers a comprehensive solution for your distributed organizations for content collaboration while safeguarding security.

    Attend our webinar, together with Chip Gettinger (VP Global Solutions, SDL) and Stacey Meggs (Master Quality Program Manager, Hewlett Packard Enterprise), to learn the following:

    • Engaging and working with SME’s in planning content lifecycle use cases.
    • Emerging trends and solving challenges with SME authoring and reviewing.
    • New Technology innovations and its impact on technical publication hubs.
    • Challenges with SME reviews and new use cases.

    For more information on SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html
  • Aligning your Marketing Tools for Better Digital Experiences Recorded: Apr 24 2019 57 mins
    Marc Vieleers, CEO, EXLRT and Arjen van den Akker, Product Marketing Director, SDL
    Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys.

    How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality?

    In our webinar we will explore:

    - Examples of great and poor contextual experiences and what makes them so
    - Why you need to focus on both data and content
    - The Turkish Airlines case: the results of cleverly combining data and content
    - Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS)
    - The future of digital experiences.
  • SDL WorldServer Q1 Quarterly Showcase 2019 Recorded: Feb 28 2019 50 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the first SDL WorldServer Showcase in 2019. In this quarterly showcase webinar, we’ll have a live discussion on teminology lifecycle management.

    Come learn more about:

    - Termbase creation and management
    - Term validation – automated & manual
    - Terminology in the Translation workflow

    I'll be joined by my colleagues Snezana Ivanovic and Bart Maczynski from our Presales team to provide real life examples.
  • The Growing Momentum of Machine Translation in Life Sciences Recorded: Feb 20 2019 61 mins
    Kaarin Gordon, SVP Global Life Sciences, SDL & Kirti Vashee, Language Technology Evangelist, SDL
    With high information sensitivity and complexity, the Life Sciences industry feels the impact of the content explosion and other driving forces that compel the use of machine translation (MT) and machine learning (ML) technologies.

    The quality of MT output has improved significantly, impacting translation work and use cases in Life Sciences. Neural MT (NMT) drastically changes the paradigm for what can be accomplished.

    Join SDL thought leaders for an informative webinar on the MT potential in Life Sciences, covering these topics and more:

    • The digital explosion and the impact on Life Sciences.
    • MT evolution and the AI/NMT revolution in drug development processes.
    • Key criteria and MT use cases in emerging biopharma.

    Register today to learn better ways to manage your Life Sciences content and translation using MT and ML.
  • Managing Your Content Supply Chain – What Medical Device Companies Should Know Recorded: Jan 22 2019 60 mins
    Frieda Gress, Thermo Fisher Scientific, Tim Paiva, Philips Healthcare, Jonathan Young, Waters Corporation
    Please join us for an informative panel discussion where we’ll discuss global content supply chain challenges in the medical device sector.

    Our panel includes distinguished representatives from Philips Healthcare, Thermo Fisher and Waters Corporation.

    In this session, you will learn how organizations:

    • Manage the volume and velocity of content.
    • Deal with language and translation requirements.
    • Incorporate technologies and processes to optimize the content supply chain.
    • Innovate to improve the global content supply chain.
    • Manage security and governance.
  • SDL WorldServer Quarterly Showcase: Q4 Recorded: Nov 27 2018 28 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the last SDL WorldServer Showcase in 2018. In this quarterly showcase webinar, we’ll have a live discussion on Translation Memory (TM) matching.

    Come learn more about:

    • Elevating 100% matches via Context
    • Fuzzy matching and sub-segment recall
    • How these concepts feed into both pricing and workflow
  • Creating a Unified Customer Experience with SDL and Smartlogic Recorded: Oct 25 2018 47 mins
    Bob St. Clair, Managing Consultant, Smartlogic & Chip Gettinger, VP Global Solutions Consulting, SDL
    Great customer self-service enables customers to quickly locate the information they need, using a vocabulary they understand, in real-time.

    In our upcoming webinar, learn how to create better self-service experiences by combining structured content and metadata management.

    Join Bob St. Clair (Managing Consultant, Smartlogic) and Chip Gettinger (VP Global Solutions Consulting, SDL) to learn how:

    •SDL Tridion Docs structured content management integrates with Smartlogic Semaphore to manage, tag and serve content across the enterprise.
    •Product content is managed and reused across departments and groups.
    •Customers and agents can quickly find the information they need when they need it.

    With SDL and Smartlogic, users can find the information they need, using a vocabulary they understand to save time and improve customer satisfaction.
  • Power Your Global eCommerce Strategy with Machine Translation Recorded: Sep 25 2018 56 mins
    Kirti Vashee, Language Technology Evangelist, SDL
    Online eCommerce is transforming the global retail landscape. There is a growing recognition that making online product content multilingual is an effective way to drive the international revenue momentum, as the eBay and Alibaba experiences show.

    But the complexities of translating a global eCommerce platform pose challenges for businesses without the deep expertise and resources needed to execute such monumental projects. According to a recent MIT study, the introduction of a machine translation (MT) system is the key.

    This webinar explores:

    • An overview of eCommerce trends that increasingly demand more multilingual content
    • Unique issues involved in working with a large corpus
    • The different types of content and MT strategies for eCommerce use cases
    • Developing realistic MT deployment strategies
    • MT use cases from SDL eCommerce customers
  • Improve Translation Quality Assurance by Leveraging Structured Content Recorded: Sep 19 2018 46 mins
    Karla Haynes, Localization Manager, Edwards Lifesciences, Nigel Lock, Senior Solutions Consultant, SDL
    Many global companies spend hours validating translated content once it has been returned from the translation supplier. Using a Component Content Management System (CCMS) brings many benefits to an organization, but one you may not have considered is how it can save you time validating critical information in translated text.

    Join this session with Karla Haynes, Edwards Lifesciences and Nigel Lock, SDL to learn:
    • How using a CCMS leveraging structured DITA content can help you move from a human proofreading process to an automated QC process.
    • Key factors for success with translation in a DITA environment.

    For more information about SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html
  • SDL WorldServer Quarterly Showcase: Q3 Recorded: Sep 6 2018 49 mins
    Ray Hopley, Product Management Director for SDL WorldServer
    Stay up-to-date with the latest in SDL WorldServer! Join this live quarterly update, where Ray Hopley, Product Management Director for SDL WorldServer, will talk about quality management and Translation Memory (TM) maintenance.

    Please join us to learn more about:

    • Quality management capabilities
    • TM maintenance
    • Mid-project updates
  • The Medical Device Global Content Challenge Recorded: Sep 6 2018 8 mins
    Mark Sekula, Senior Global Industry Marketing Head Life Sciences, SDL
    Content creation on a global scale, in any industry, presents challenges. For medical device organizations, a decentralized content creation approach is causing unnecessary expense and costly errors, and more crucially, slowing down product releases.

    This short video explains the significant challenges faced by medical device organizations that lack a centralized content management system.

    Other videos in this series:

    - A Solution to the Global Medical Device Content Challenge: GCOM
    https://www.brighttalk.com/webcast/15345/334949?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334949

    - Medical Devices and GCOM: The Tech to Get You There
    https://www.brighttalk.com/webcast/15345/334952?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334952

    - Fortune 500 Medical Device Company Benefits from GCOM
    https://www.brighttalk.com/webcast/15345/334957?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334957
  • A Solution to the Global Medical Device Content Challenge: GCOM Recorded: Sep 6 2018 12 mins
    Mark Sekula, Senior Global Industry Marketing Head Life Sciences, SDL
    The many content challenges faced by medical device organizations can be addressed by operationalizing processes that leverage technology to facilitate product content development within a Global Content Operating Model (GCOM) framework.

    This short video explains how a GCOM optimizes people, processes and technology across the global content supply chain.

    Other videos in this series:

    - The Medical Device Global Content Challenge
    https://www.brighttalk.com/webcast/15345/334854?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334854

    - Medical Devices and GCOM: The Tech to Get You There
    https://www.brighttalk.com/webcast/15345/334952?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334952

    - Fortune 500 Medical Device Company Benefits from GCOM
    https://www.brighttalk.com/webcast/15345/334957?utm_source=SDL&utm_medium=brighttalk&utm_campaign=334957
In the digital world, it’s the human experience that matters.
SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power 78 of the Top 100 brands to go global faster.

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  • Title: Creating a Unified Customer Experience with SDL and Smartlogic
  • Live at: Oct 25 2018 3:00 pm
  • Presented by: Bob St. Clair, Managing Consultant, Smartlogic & Chip Gettinger, VP Global Solutions Consulting, SDL
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