Aligning your Marketing Tools for Better Digital Experiences

Presented by

Marc Vieleers, CEO, EXLRT and Arjen van den Akker, Product Marketing Director, SDL

About this talk

Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys. How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality? In our webinar we will explore: - Examples of great and poor contextual experiences and what makes them so - Why you need to focus on both data and content - The Turkish Airlines case: the results of cleverly combining data and content - Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS) - The future of digital experiences.

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