Advanced Techniques for Customer-Centric Delivery of Product Information

Presented by

Amber Swope, President, DITA Strategies, Chip Gettinger, VP Global Solutions Consulting, SDL

About this talk

For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market. But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content? Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.

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