Name: Advanced Techniques for Customer-Centric Delivery of Product Information
Start: 2019-10-15T09:00:00Z
End: 2019-10-15T09:58:00.000Z
Location: BrightTALK
Rating: 0

SDL is the ultimate partner for companies with global ambitions. The SDL channel is your gateway for learning how to eliminate language as a barrier, humanize the digital experience and facilitate understanding. We power  78 of the Top 100 brands to go global faster.

Do you struggle with your translation process? Is your current solution beginning to feel a bit out dated? Join Andrew Thomas, Senior Director of Marketing at SDL to learn about our newest translation management solution, SDL Language Cloud. 

You’ll learn how SDL Language Cloud brings together the best features and functionality from decades of translation management experience alongside cutting edge Linguistic AI. See how we’re enabling our customers to focus on control, visibility, and scalability to solve their translation challenges. 

Register to join our webinar to learn about: 

• The challenges surrounding translation
• Overview of SDL Language Cloud
• The benefits of SDL Language Cloud

Introducing SDL Language Cloud

Discover the Total Economic Impact™ of a Global Content Operating Model

Do your content teams still update websites and translations using copy/paste? Are you stuck with disjointed processes that slow down translation project delivery and global time to market? Do you present an inconsistent brand voice and identity across your digital channels?

There is a better way. Join experts from SDL and our guest speaker from Forrester Consulting on this webinar.

We will share the results of a study conducted by Forrester Consulting*, which uncovers the return on investment, cost savings and business benefits of implementing a global content operating model. You will learn:

• The key elements of this model.
• The quantifiable benefits that can be achieved.
• How SDL Tridion DX and SDL Language solutions support this approach to content.

*The Total Economic Impact™ Of SDL Tridion DX Content Management And Language Technology & Services, a January 2018 commissioned study conducted by Forrester Consulting on behalf of SDL.

Quantifiable Benefits of a Global Approach to Digital Experience

What does 'going global' mean when everything from cars to content creation and translation is driven by machines?

In the autonomous content future, globalization must scale to meet new ambitions and strategies to win and retain your customers.

Register for our webinar “Intelligent Translation Era” where Andrew Thomas will share the impact Linguistic AI will have on localization departments and translators in the future.  

Learn how the Intelligent Translation Era will redefine globalization and what you need to do to prepare your organization for these massive shifts.

Intelligent Translation Era

Driven by an ever increasing need to reduce sustainment costs and deliver capabilities that enhance maintainer accuracy, efficiency and speed, defense organizations are pursuing enterprise consolidation and condition-based maintenance (CBM) strategies. These trends hold the promise to dramatically change how technical information is created, managed, delivered and utilized.

Role of Tech Pubs in Condition Based Maintenance Plus (CBM+)

Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the second SDL WorldServer Quarterly Showcase in 2019, where we’ll discuss the upcoming SDL WorldServer 11.4 release.

Come learn more about:

• SDL WorldServer 11.4 updates from user experience to security improvements.
• Our new Workflow Editor and updated Online Editor.
• Improvements to our user interface.
• Additions to the project manager user experience.

SDL Worldserver Q2 Quarterly Showcase

SDL has taken Linguistic AI to market with NMT 2.0, which broke the language barrier at enterprise scale, and with Hai, a generalized approach to Linguistic AI. 

Now SDL is applying Linguistic AI across products and solutions to open up new possibilities for our customers.

In this webinar, Mihai Vlad, Vice President of AI Strategy at SDL will talk about:

• The evolution of Linguistic AI
• The use cases for Linguistic AI
• How to solve the most pressing content challenges with Linguistic AI

For more information please visit: https://www.sdl.com/software-and-services/translation-software/machine-translation/

A Word is Worth 1,000 Pictures: Linguistic AI as a Competitive Advantage

When change is a constant, how do you prepare for the future?

We believe that companies can prepare for the future of content, and Linguistic AI plays a vital role in this transformation. Beyond an idealistic future vision, we want to offer real solutions to your challenges, obstacles and realities.

Learn how the latest advances can help you create, translate and deliver those experiences for your customers, wherever they are in the world, all while preparing for a new reality.

In this webinar, “Enabling the Future State of Content,” I will share where technology is taking us and how a machine-first strategy can optimize your customers’ experiences.

For further information please visit: https://www.sdl.com/about/sdl/the-five-future-states-of-content/

Enabling the Future State of Content

Ensuring accurate, timely content creation and review is critical for complex content lifecycle management requirements.

But where to start? SDL Tridion Docs offers a comprehensive solution for your distributed organizations for content collaboration while safeguarding security. 

Attend our webinar, together with Chip Gettinger (VP Global Solutions, SDL) and Stacey Meggs (Master Quality Program Manager, Hewlett Packard Enterprise), to learn the following:

• Engaging and working with SME’s in planning content lifecycle use cases.
• Emerging trends and solving challenges with SME authoring and reviewing.
• New Technology innovations and its impact on technical publication hubs.
• Challenges with SME reviews and new use cases.

For more information on SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html

Centralizing Knowledge for Enterprise Impact: SME Authoring & True Collaboration

Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys.

How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality?

In our webinar we will explore:

- Examples of great and poor contextual experiences and what makes them so
- Why you need to focus on both data and content
- The Turkish Airlines case: the results of cleverly combining data and content
- Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS)
- The future of digital experiences.

Aligning your Marketing Tools for Better Digital Experiences

Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the first SDL WorldServer Showcase in 2019. In this quarterly showcase webinar, we’ll have a live discussion on teminology lifecycle management. 

Come learn more about:

- Termbase creation and management
- Term validation – automated & manual
- Terminology in the Translation workflow

I'll be joined by my colleagues Snezana Ivanovic and Bart Maczynski from our Presales team to provide real life examples.

SDL WorldServer Q1 Quarterly Showcase 2019

With high information sensitivity and complexity, the Life Sciences industry feels the impact of the content explosion and other driving forces that compel the use of machine translation (MT) and machine learning (ML) technologies. 

The quality of MT output has improved significantly, impacting translation work and use cases in Life Sciences. Neural MT (NMT) drastically changes the paradigm for what can be accomplished.

Join SDL thought leaders for an informative webinar on the MT potential in Life Sciences, covering these topics and more:

• The digital explosion and the impact on Life Sciences.
• MT evolution and the AI/NMT revolution in drug development processes.
• Key criteria and MT use cases in emerging biopharma. 

Register today to learn better ways to manage your Life Sciences content and translation using MT and ML.

The Growing Momentum of Machine Translation in Life Sciences

Please join us for an informative panel discussion where we’ll discuss global content supply chain challenges in the medical device sector. 

Our panel includes distinguished representatives from Philips Healthcare, Thermo Fisher and Waters Corporation. 

In this session, you will learn how organizations:

• Manage the volume and velocity of content. 
• Deal with language and translation requirements. 
• Incorporate technologies and processes to optimize the content supply chain.
• Innovate to improve the global content supply chain.
• Manage security and governance.

Managing Your Content Supply Chain – What Medical Device Companies Should Know

Stay up-to-date with the latest in SDL WorldServer! Join Ray Hopley, for the last SDL WorldServer Showcase in 2018. In this quarterly showcase webinar, we’ll have a live discussion on Translation Memory (TM) matching. 

Come learn more about:

• Elevating 100% matches via Context
• Fuzzy matching and sub-segment recall
• How these concepts feed into both pricing and workflow

SDL WorldServer Quarterly Showcase: Q4

Great customer self-service enables customers to quickly locate the information they need, using a vocabulary they understand, in real-time.

In our upcoming webinar, learn how to create better self-service experiences by combining structured content and metadata management.

Join Bob St. Clair (Managing Consultant, Smartlogic) and Chip Gettinger (VP Global Solutions Consulting, SDL) to learn how:

•SDL Tridion Docs structured content management integrates with Smartlogic Semaphore to manage, tag and serve content across the enterprise.
•Product content is managed and reused across departments and groups.
•Customers and agents can quickly find the information they need when they need it.

With SDL and Smartlogic, users can find the information they need, using a vocabulary they understand to save time and improve customer satisfaction.

Creating a Unified Customer Experience with SDL and Smartlogic

Online eCommerce is transforming the global retail landscape. There is a growing recognition that making online product content multilingual is an effective way to drive the international revenue momentum, as the eBay and Alibaba experiences show.

But the complexities of translating a global eCommerce platform pose challenges for businesses without the deep expertise and resources needed to execute such monumental projects. According to a recent MIT study, the introduction of a machine translation (MT) system is the key.

This webinar explores:

• An overview of eCommerce trends that increasingly demand more multilingual content
• Unique issues involved in working with a large corpus
• The different types of content and MT strategies for eCommerce use cases
• Developing realistic MT deployment strategies
• MT use cases from SDL eCommerce customers

Power Your Global eCommerce Strategy with Machine Translation

Many global companies spend hours validating translated content once it has been returned from the translation supplier. Using a Component Content Management System (CCMS) brings many benefits to an organization, but one you may not have considered is how it can save you time validating critical information in translated text.

Join this session with Karla Haynes, Edwards Lifesciences and Nigel Lock, SDL to learn:
• How using a CCMS leveraging structured DITA content can help you move from a human proofreading process to an automated QC process. 
• Key factors for success with translation in a DITA environment.

For more information about SDL Tridion Docs please visit: https://www.sdl.com/software-and-services/tridion-dx/tridion-docs.html

Improve Translation Quality Assurance by Leveraging Structured Content

Stay up-to-date with the latest in SDL WorldServer! Join this live quarterly update, where Ray Hopley, Product Management Director for SDL WorldServer, will talk about quality management and Translation Memory (TM) maintenance. 

Please join us to learn more about:

• Quality management capabilities
• TM maintenance
• Mid-project updates

SDL WorldServer Quarterly Showcase: Q3

For many organizations, structured content is the key to managing a shared content collection that includes information from teams across the enterprise. As they invested in the Darwin Information Typing Architecture (DITA) and a Component Content Management System (CCMS), organizations started to reap the benefits of driving efficiency gains across enterprise teams, better content consistency, and faster time to market.

But what’s next? How can these organizations evolve their content strategy and support new initiatives to drive delivery of better customer-centric content?

Please join Amber Swope, President, DITA Strategies, to learn about advanced techniques for managing and sharing structured content.

Advanced Techniques for Customer-Centric Delivery of Product Information

DITA

CCMS

Structured Content

Content Strategy

DITA Strategies

Content Delivery

Customer Experience

Business Agility

Content Creation

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Advanced Techniques for Customer-Centric Delivery of Product Information

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