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How machine learning and AI will impact your marketing forever

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Keith Johnson, EVP Strategic Data Solutions, Wunderman
* Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
* Jim D'Arcangelo, VP of Marketing, WhenIWork
* Wendy Schuchart, Moderator, VentureBeat


Sponsored by TreasureData
Recorded Mar 16 2017 60 mins
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Presented by
Stewart Rogers, Dir. of Marketing Technology, VentureBeat
Presentation preview: How machine learning and AI will impact your marketing forever

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  • Channel
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  • How a Customer Data Platform Achieves Over 800% Marketing ROI Recorded: Nov 13 2019 40 mins
    Sean Owens, Principal Consultant at Forrester Consulting and Tamar Shor, Director of Product Strategy at Arm Treasure Data
    Nailing down marketing ROI is hard. Getting buy-in on trending technology when returns are unknown is even harder. And yet, sticking with the same-old fragmented martech and siloed data won’t move the needle for your company either.

    We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a customer data platform (CDP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Arm Treasure Data.

    Curious how our customers achieve success—and an 802% ROI—with Arm Treasure Data enterprise CDP?

    Please join special guest speaker, Sean Owens, Principal Consultant at Forrester Consulting, and Arm Treasure Data Director of Product Strategy, Tamar Shor, as they explain the numbers behind the study.

    They will share key findings from the Forrester TEI study, such as:
    The three-year, risk-adjusted impact of a CDP—resulting in $12.6M net present value (NPV)
    Higher customer lifetime value (CLV) due to personalized customer experiences
    Increased attraction of new customers from better targeting and segmentation
    PLUS, how to estimate your own CDP ROI using Forrester’s ROI calculation techniques

    Want to read the full report? Get your free copy here:http://bit.ly/2NyGc5
  • Become a Data Pioneer with Arm Treasure Data Recorded: Oct 23 2019 52 mins
    Micki Collart, Sr. Product Marketing Manager, Corina Soto, Sr. Product Manager, & Dilyan Kovachev, Sr. Solutions Engineer
    Find out how to discover your best customer insights faster and achieve any marketing goal.

    Is your customer data working for you, or is it making you work? One thing is for sure, if you have a lot of customer data, making the most of it is hard. And, in a competitive environment where understanding and engaging your customers in the moments that matter is an advantage, you can’t afford to be the last one to put your customer data use.

    We’d like to offer some help and put you on a data discovery path towards achieving your next big marketing goal. Whether you want to be the first to drive a huge improvement in conversions for your team or be the foremost authority on real-time customer analytics, Arm Treasure Data has new capabilities that can make you successful. Please join us Wednesday, Oct. 23, for a review and demonstration of our latest release.

    Here are just some of the highlighted features:

    - Treasure Boxes offers a new library of Treasure Data solutions for machine learning, integration, analytics, and even full applications.
    - Custom Scripts delivers all customer data pipelines to the Treasure Data platform, no matter the language or library.
    - Server-Side Service for 1st-Party Cookies ensures that customers’ websites can continue to serve visitors consistently while staying compliant to privacy policies.

    Don't miss this webinar if you want to become a data pioneer.
  • Finding the Right CDP for Your Business Recorded: Sep 11 2019 59 mins
    Tamar Shor, Director of Product Strategy for Arm Treasure Data, and Brian Carlson, CMSWire contributor
    The CDP industry is evolving fast and the market is literally bursting with new entries. That's why now more than ever, understanding the different flavors and options of CDPs is critical to find one that fits your business needs.

    Join CMSWire, contributor Brian Carlson and Director of Product Strategy from Arm Treasure Data for a live, hour-long webinar to examine the attributes of CDPs, as well as where vendors are positioned to support particular industries and applications. They'll also share their insight into the many differences in the growing number of CDPs on the market and how and why vendor alignment matters.

    This webinar on-demand covers:

    The attributes of CDPs overall
    How CDPs are specializing for industries and applications
    CDP vendor and product capabilities
    Highlight data from the recently updated CDP Buyer's Guide
  • Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions Recorded: Aug 15 2019 59 mins
    Kris Irizawa - Director, Analytics and Gio Avila - Director, Business Development
    Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates. 

    The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.

    Here’s what you will learn: 

     - Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting  
     - How to unify data from digital and physical channels 
     - How to visualize your data to find actionable insights 

    Save your seat today! 
  • The Truth About Personalization: Using a CDP to Personalize Marketing Recorded: Aug 14 2019 59 mins
    Erik Archer Smith, Director of Marketing, Arm Treasure Data
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • The Truth About Personalization Recorded: Apr 11 2019 46 mins
    Erik Archer Smith, Director of Marketing
    Using a CDP to personalize marketing on the channels that really matter.

    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

    In this talk we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.
  • The Future of Retail Must Blend Marketing and IoT Data Recorded: Apr 2 2019 39 mins
    Erik Archer Smith, Senior Director of Marketing
    The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

    In this session we’ll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Subaru, Muji and Kirin.

    Attendees will learn:
    • Four tactics retailers can implement now by leveraging their existing infrastructure
    • Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
    • How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today.
  • What is a Customer Data Platform? Recorded: Mar 13 2019 24 mins
    Tom Treanor, Global Head of Marketing Arm Treasure Data
    You may have heard of a Customer Data Platform (or CDP) but really not understand what that means or what functionality to expect. Join us for this webinar to learn about CDPs from how they help you manage your customer data, to how they’re architected, what use cases they serve, and what to look out for when selecting a CDP vendor.
  • Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers Recorded: Jan 30 2019 49 mins
    Henry Li, Director of Business Development
    In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.

    This Webinar Will Cover:
    - DMPs, DSPs and CDPs definitions and use cases
    - How to leverage/enrich 1st party data inside existing martech and adtech
    - Security and ensuring you maintain customer privacy and ethical use of data
  • How to Increase Facebook Reach with a Customer Data Platform Recorded: Oct 31 2018 32 mins
    Amit Erande - Director of Solution Engineering, Arm Treasure Data
    Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer.

    Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
  • The Ultimate Marketing Dashboard Recorded: Aug 29 2018 43 mins
    Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

    We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
    - Account awareness scoring
    - Dynamic + aggregated customer journey reports for every contact on an account
    - Multi-touch attribution (including UTM reporting!)
    - Dynamic attribution for content to MQL, SQL, closed-won
    - And more!

    This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP Recorded: Aug 22 2018 46 mins
    Erik Archer Smith, Marketing Director of ABM
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Self-Service Marketo Data Management for Non-Technical Marketers Recorded: Jul 19 2018 43 mins
    Faysal Shaarani, Senior Solutions Architect
    Marketing tools operating individually in your martech stack offer very limited business value, if at all. Now, with the emergence of Customer Data Platforms, Marketers no longer have to rely on IT to get the data connection and answers they need.

    This hands-on webinar will show non-technical marketers how use a Customer Data Platform to easily populate a Marketo list, and return the campaign results from Marketo for more accurate campaign analysis or segment refinement and re-targeting.
  • How to Update Marketing Channels for GDPR - A Practical Guide Recorded: May 25 2018 47 mins
    Erik Archer Smith, Marketing Director - ABM, Treasure Data
    The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • State of the MarTech Stack 2018 Recorded: May 2 2018 55 mins
    David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI
  • GDPR: A Practical Guide for Marketers Recorded: Apr 17 2018 67 mins
    Erik Archer Smith, Marketing Director of ABM
    The new GDPR regulation go into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:
    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • Data vs. Goliath: how the rest of us can win in the age of Amazon Recorded: Mar 6 2018 48 mins
    Rob Glickman, CMO
    Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Harnessing Data for Better Customer Experience and Company Success Recorded: Jan 23 2018 61 mins
    Matt Aslett, Research Director, Data Platforms and Analytics at 451 Reseach) & Rob Glickman, CMO at Treasure Data)
    As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...

    Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
    - deliver a single, persistent view of your customer based on behavior data
    - make that data accessible to the right people at the right time
    - Increase organizational effectiveness by (finally) breaking down silos with data
    - enable powerful marketing tools to enhance the customer experience
  • AR and VR by the Numbers: A Data First Approach to the Technology and Market Recorded: Dec 13 2017 46 mins
    Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
    With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

    Nicolas Nadeau - President, Exostatic

    Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


    Andrew Mayer, VR/AR Consultant

    His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

    Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
  • Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps Recorded: Nov 30 2017 32 mins
    Nicolas Nadeau, President, Exostatic
    Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.

    In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.

    We’ll also explore:
    How the integral power of data in business has shifted over the past 10 years.
    Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
    How to process and centralize dozens of varying data streams.

    Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
Welcome to Your New Marketing World
Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

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  • Live at: Mar 16 2017 7:30 pm
  • Presented by: Stewart Rogers, Dir. of Marketing Technology, VentureBeat
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