Multi-Touch Attribution in the age of AI

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Presented by

Glenn Davis, Product Marketing, Treasure Data

About this talk

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase. The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution. But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you: - Turbocharge ROI across all your marketing channels - Grow your funnel with one-to-one marketing to customers most likely to buy - Predict the customers most likely to buy, and increase per-purchase spend
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.