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Multi-Touch Attribution in the age of AI

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

- Turbocharge ROI across all your marketing channels
- Grow your funnel with one-to-one marketing to customers most likely to buy
- Predict the customers most likely to buy, and increase per-purchase spend
Recorded Apr 6 2017 46 mins
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Presented by
Glenn Davis, Product Marketing, Treasure Data
Presentation preview: Multi-Touch Attribution in the age of AI

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Translate Millions of Data Points Into Individual Customer Journeys
Treasure Data Customer Data Platform (CDP) empowers companies by delivering rich customer insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data is fully backed by Softbank and has more than 400 customers including Fortune 500 and Global 2000 enterprises.

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  • Presented by: Glenn Davis, Product Marketing, Treasure Data
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