Multi-Touch Attribution in the age of AI

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase. The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution. But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you: - Turbocharge ROI across all your marketing channels - Grow your funnel with one-to-one marketing to customers most likely to buy - Predict the customers most likely to buy, and increase per-purchase spend