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Multi-Touch Attribution in the age of AI

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

- Turbocharge ROI across all your marketing channels
- Grow your funnel with one-to-one marketing to customers most likely to buy
- Predict the customers most likely to buy, and increase per-purchase spend
Recorded Apr 6 2017 46 mins
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Presented by
Glenn Davis, Product Marketing, Treasure Data
Presentation preview: Multi-Touch Attribution in the age of AI

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Welcome to Your New Marketing World
Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

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  • Title: Multi-Touch Attribution in the age of AI
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  • Presented by: Glenn Davis, Product Marketing, Treasure Data
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