Accelerating Business Operations with Live Data Management

Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth. However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive. In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams. Key Takeaways: 1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more 2. How to democratize data access while still securing sensitive information to specific teams / people 3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help Speakers: Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.