Name: Transforming Your Digital Advertising With the Power of First Party Data
Start: 2017-06-15T17:00:00Z
End: 2017-06-15T17:25:29.000Z
Location: BrightTALK
Rating: 4.3

Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. 

To learn more, visit www.treasuredata.com.

The webinar will discuss the benefits of using a real time Customer Data Platform.
Overview of key topics that will be covered during the webinar:
- Quick "What is Real Time?"
- Real Time vs Batch - When to use each ?
- Real Time Insights using a Walnut demo on Treasure Bikes
- Real Time Personalisation continuing the Walnut demo on TB

Customer Data Platform: Real Time Insights and Personalisation

The CDP is the central place to know all about your customers and provide them with the most personalised experience through each touch point with your brand. The CDP not only collects data from the different touch points but also provides insights, prediction and enrichment through artificial intelligence and machine learning to make sure you know all about your customers. Technical and non technical teams will be working together to create the most complete customer profile on the CDP. That’s why, we will showcase today how each team, with different skill sets, can leverage Artificial Intelligence and Machine learning to contribute to the most complete 360 view of each of your customers.

CDP & AI Enhancing each customer experience

There is an ongoing debate about whether to buy or develop one's own software solution in-house. This is especially true in a difficult economic environment where deployment times and costs have a strong impact on business agility.

The correlation between performance and data-driven marketing has become established in most industries. Using a Customer Data Platform is becoming a must as it provides a unified customer profile to better understand customer preferences, behaviours and expectations in order to personalise its approach to increase engagement and campaign performance.
In a dense and constantly evolving MarTech landscape, the question arises: to develop or to buy?

In this webinar, Marine Desgranges, senior solution consultant, and Magdalena Dybiec, head of Digital Marketing EMEA at Treasure Data, will discuss key areas that organisations need to consider when looking for the right solution, whether it's building their own or buying an out-of-the-box solution.

Customer Data Platform: Build vs. Buy & Implementation

U.S. Soccer needed to drive loyalty and new followers in time for the much anticipated World Cup with compelling customer experience and personalization. U.S. Soccer decided it is time to bring on board new solutions to break their data silos in order to unify messaging and enhance the experience. In this webinar, we will discuss how US Soccer successfully increased paid subscriptions by 43% in time for the World Cup. 
This was done by consolidating messaging and unifying their customer data powered by the Braze and Treasure Data partnership.

How U.S. Soccer Drove Awareness for World Cup 2022 with Treasure Data & Braze

U.S. Soccer needed to drive loyalty and new followers in time for the much anticipated World Cup Soccer Games with compelling customer experience and personalisation. U.S. Soccer decided it is time to bring on board new solutions to break their data silos in order to unify messaging and enhance the experience. In this webinar, we will discuss how US Soccer successfully increased paid subscriptions by 43% in time for the much anticipated World Cup. 
This was done by consolidating messaging and unifying their customer data powered by the Braze and Treasure Data partnership.

The digital and regulatory landscape is constantly evolving which impacts day-to-day marketing strategy and operations. More privacy laws are being introduced or enacted around the world. In October 2022, the Biden Administration announced a new data privacy framework to facilitate data transfers with the EU. Companies are actively exploring ways to navigate the intersection of digital and regulatory changes, while building consumer trust. It is more critical than ever to follow best practices and leverage intelligent technology to meet marketing objectives.

In this webinar, Helen Huang, Principal Product Manager at Treasure Data and Jordan Abbot, CPO at Acxiom dives deep into these key topics:

- How the accelerating marketplace and regulatory changes will impact your marketing strategy
- How to build consumer trust and connected experiences with enterprise level data governance, safeguards and a smart CDP
- Top predictions on regulations and enforcements in 3-5 years

Stop worrying about global data privacy, start caring about automation and trust

Bringing a new drug to market is filled with complex challenges, let alone capturing the attention of healthcare providers (HCPs). In the latest report, "The New Healthcare Provider Journey" reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world. Less than one-third believe the marketing they receive from pharma brands is personalized to them. In this segment, we will dive into the survey data, extract the insights, and explore the trends that are defining both in-person and online experiences.

You’ll discover:
- What HCPs want from pharma brand experiences
- Why providing the right products, information and services online is critical for pharma brands to remain competitive
- How digital channels are changing the way HCPs interact with pharma brands

How to exceed HCP expectations in an increasingly digital-first world

The digitization of future car shoppers has arrived sooner than expected. The way people shop for cars today is quite different from the way they used to just a few years ago. So how can you position yourself for success? Take advantage of the data you have to understand what your potential customers are like, and what technologies you need to build a connected customer experience. In this recording with industry experts, you will:
- Learn how to differentiate yourself from the crowd by taking advantage of the data you already have
- Hear automotive use cases on driving greater CX, while improving your marketing efficiency
- See examples of global OEMs connecting their data through the cloud across ecosystems to influence supply chains, product development, and customer satisfaction

How to Build a Successful Connected Automotive Experience

In part due to COVID, a more tech savvy shopper has emerged with more control, influence and choice, and both shopping and buying habits have changed. In this session, we will uncover how emerging tech and advanced analytics can help businesses meet elevated consumer expectations, grow loyalty and increase profit. 
 
You will learn: 
- Important trends in consumer purchase habits and brand loyalty 
- Emerging technologies that promise to drive the most change 
- How to become truly data-driven and better prepare for the future

Strategies and tactics to increase customer loyalty and improve profits

With an uncertain future for third party cookies, the Technology group at PMC  (Penske Media Corporation) set out to build a first party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first party data from more than 300 million monthly users across all brands.

After this session, you'll be able to:
- Build a business case for your first party data strategy
- Define the ideal tech stack for your business, powered by an Enterprise CDP
- Apply aha moments and lessons learned from PMC's journey

Join Brett Goverman, Assoc. VP of Data Strategy at PMC, Matt Knapp, Director of Data at PMC and Eugene Saburi, CBO at Treasure Data for this insightful data-driven presentation.

How PMC Launched a First Party Data Strategy: Why, What and What's Next

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerged.

Join Danica Konetski, Treasure Data’s Consumer Industry Principal, as she explores how digital transformation and a multitude of other disruptions are impacting the industry. You will learn:

- Top trends in consumer purchase habits and brand loyalty
- How to become truly data-driven and better prepare for these trends
- Emerging technologies and capabilities that promise to affect the most change

Connected CX: Defining the new customer era with data, technology, & empowerment

The need for unified customer profiles has driven demand for integrated Customer Data Platforms (CDPs), which simplify creation of those profiles by bundling together the many features needed to create them. On the other hand, proponents of "composable" CDPs are becoming more and more vocal, even predicting the death of traditional CDPs. But can you really build an in-house "unbundled" CDP-equivalent system with full functionality? Should you? 
 
Join David Raab, founder of the Customer Data Platform Institute, and Jim Skeffington, Technical Product Marketing Manager at Treasure Data, as they dig into the build vs. buy debate and debunk some myths around the "death" of the CDP. 

The webinar will also touch on: 
- 10 key capabilities of a traditional CDP
- Understanding your CDP requirements and existing resources
- Real-life experiences with "unbundled" CDPs

The CDP: Why Reports of Its Death Have Been Greatly Exaggerated

Savoir s'il faut acheter ou développer en interne sa propre solution logicielle fait l'objet d'un débat permanent. La question se pose plus particulièrement dans un contexte économique difficile où les temps de déploiement et les coûts ont un fort impact sur l’agilité de l’entreprise.

La corrélation entre la performance et un marketing axé sur les données s'est imposée dans la plupart des secteurs. Utiliser une Customer Data Platform devient un passage obligé car via un profil client unifié, elle permet de mieux comprendre les préférences, les comportements et les attentes clients afin de personnaliser son approche pour accroître l'engagement et la performance des campagnes.
Dans un paysage MarTech dense et en constante évolution, la question se pose : développer ou acheter ?

Dans ce webinar, Marine Desgranges, senior solution consultant, et Muriel de Boisseson, responsable du marketing southern Europe de Treasure Data, évoqueront des domaines clés que les organisations doivent prendre en considération lorsqu'elles recherchent la bonne solution, qu'il s'agisse de créer sa propre solution ou d'acheter une solution prête à l'emploi.

Acheter ou développer votre CDP : avantages et inconvénients

How can your team roll out a CDP with limited resources? We share 5 tips any team can use!

A Customer Data Platform can actually create efficiency for your team, so don’t delay a project worrying you might not be ready. Tune in and learn more with Zack Wenthe, Product Evangelist at Treasure Data.

5 Tips To Implement A CDP Even With Limited Resources

CPG companies can unlock data and discover insights to better understand their customers and power better decisions. Our panel discusses: 
-Key actions to improve decision-making processes for CX, Supply Chain, and other business process improvement
-The rise of FOMU (Fear of Messing Up) as stakes continue to raise
-The pitfalls of data blind spots and how to avoid them

Mastering the Art of Decision-Making with Connected Data and Accessible Insights

Treasure Data helps customer facing teams across many industries such as CPG, Retail, and Finserv to discover buying signals and unify individual profiles flexibly for unique, personalized customer experiences. We do this by translating millions of touch-points, eliminating complexity, and providing deep, relevant insights into customer centric use cases.

In this webinar we will help you: 
- Maximize your digital marketing campaigns and advertising for improved business ROI, Customer Lifetime Value (CLV), and customer experience
- To understand how the CPG, Retail, and Finserv industries use these customer data insights as our customers have—to rationalize supply chains and even help design new products and services

CDP for CPG, Retail and Finserv - What are the Use Cases?

As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI.

In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on:

• First-party data, data enrichment, and the impact of losing third-party cookies
• Engage consumers beyond products and transactions
• Approaches to privacy compliance

Digital Migration: First party data, demonstrating ROI, and challenges of scale

Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data. 

Join us for our webinar and you will learn:

- How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
- The common pitfalls of working only with 2nd and 3rd party data
- Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation. 
- Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.

Transforming Your Digital Advertising With the Power of First Party Data

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Transforming Your Digital Advertising With the Power of First Party Data

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