Why your VR game is virtually useless without data

Presented by

Kiyoto Tamura, VP Marketing, Treasure Data

About this talk

The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success. And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools. Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games. Attendees will: * Understand the role of VR in online gaming * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success * Discover how to deploy full-stack analytics infrastructure and tools Speakers: Nicolas Nadeau, President, Exostatic Kiyoto Tamura, VP Marketing, Treasure Data Ben Solganik, Producer, Survios Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat Sponsored by Treasure Data

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.