Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps

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Presented by

Nicolas Nadeau, President, Exostatic

About this talk

Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps. In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms. We’ll also explore: How the integral power of data in business has shifted over the past 10 years. Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV. How to process and centralize dozens of varying data streams. Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.

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