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Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps

Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.

In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.

We’ll also explore:
How the integral power of data in business has shifted over the past 10 years.
Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
How to process and centralize dozens of varying data streams.

Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
Recorded Nov 30 2017 32 mins
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Presented by
Nicolas Nadeau, President, Exostatic
Presentation preview: Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps

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    - Reasons why less data is not 'more'
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    ***Due to logistical difficulties, we will be providing all attendees with a raffle opportunity for Amazon gift cards (15 winners). If you've watched this webinar, you are automatically registered for this raffle. If you win, they will be delivered to the e-mail associated with your BrightTalk account. Our apologies for the inconvenience and we are committed to valuing your time spent tuning into our webinars.***

    Consumer Packaged Goods (CPG) companies and industry as a whole have been in the news a lot lately. David McCarty and Steven Tsao on the Treasure Data team work on the CPG CDP solution in terms of product strategy and marketing respectively bringing a direct perspective to help you decipher the implications of these newfound strategies.

    In this interactive webinar, Steven and David will be going over
    The relevance of hyper localized data for CPG companies during the COVID recovery.
    How consumers view CPG brands and the important challenges to ultimately add value to a seemingly generic product when exploring a DTC revenue stream.
    The trust required in order to properly utilize customer data to create meaningful experiences.

    Throughout the short 30-minute webinar, we will be offering free Amazon gift cards to thank you for spending your valuable time watching our content. So keep alert! And ask questions!
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    After this session, you'll be able to:

    · Understand how CDPs impact marketing functions and capabilities
    · Describe the state of organizations' data unification and management
    · List the advantages of CDPs and challenges adopters experience
Translate Millions of Data Points Into Individual Customer Journeys
Treasure Data Customer Data Platform (CDP) empowers companies by delivering rich customer insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data is fully backed by Softbank and has more than 400 customers including Fortune 500 and Global 2000 enterprises.

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  • Presented by: Nicolas Nadeau, President, Exostatic
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