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AR and VR by the Numbers: A Data First Approach to the Technology and Market

With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

Nicolas Nadeau - President, Exostatic

Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


Andrew Mayer, VR/AR Consultant

His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
Live online Dec 13 8:00 pm UTC
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Presented by
Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
Presentation preview: AR and VR by the Numbers: A Data First Approach to the Technology and Market

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  • AR and VR by the Numbers: A Data First Approach to the Technology and Market Dec 13 2017 8:00 pm UTC 45 mins
    Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
    With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

    Nicolas Nadeau - President, Exostatic

    Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


    Andrew Mayer, VR/AR Consultant

    His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

    Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
  • Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps Recorded: Nov 30 2017 32 mins
    Nicolas Nadeau, President, Exostatic
    Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.

    In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.

    We’ll also explore:
    How the integral power of data in business has shifted over the past 10 years.
    Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
    How to process and centralize dozens of varying data streams.

    Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
  • How to Power Your Customer Experience with Data Recorded: Oct 19 2017 41 mins
    Rafael Flores, Senior Product Manager at Treasure Data
    Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!

    In this webinar you will learn:

    -When, why, and how to leverage 1st, 2nd, and 3rd party data
    -Tips & Tricks for marketers to become more data driven when launching their campaigns
    -Why all marketers needs a 360 degree customer view
  • 3 Big Data Challenges Your AI Project Will Face Recorded: Aug 23 2017 37 mins
    Kiyoto Tamura, VP of Marketing, Treasure Data
    If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.

    About the presenter:

    Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
  • Why your VR game is virtually useless without data Recorded: Jul 19 2017 60 mins
    Kiyoto Tamura, VP Marketing, Treasure Data
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Transforming Your Digital Advertising With the Power of First Party Data Recorded: Jun 15 2017 26 mins
    Lakshmi Ramesh, Director of Digital Marketing at Treasure Data
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • How To Create The Ultimate Live Marketing Dashboard Recorded: May 24 2017
    Jennifer Hudiono, Product Specialist & Glenn Davis, Product Marketing Manager
    Treasure Data and Chartio have come together to make your data connected, real-time and easily accessible.

    In this webinar we'll discuss:
    - Common challenges of siloed data sets and appropriate solutions
    - How to build a master dashboard for your Marketing data
    - How to enhance the relevance of your data

    Analysts will learn about tools to combine and automate complex workflows to get new insights faster.

    Business leaders will learn about how Live Data will give them a competitive edge with a 360 degree view of all business data.

    Engineers will learn how they can abstract mundane / routine data access requests to focus on building apps that support the business.
  • Accelerating Business Operations with Live Data Management Recorded: May 18 2017 23 mins
    Trae Wallace - Director of Business Operations Kapost
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • How To Create A 365 Fan View Recorded: May 17 2017 43 mins
    Clive Pearson & Kevin Dillon - Qualex, John Morris - New York Mets, Brandon Ramsey - Golden State Warriors
    What do our clients like Major League Soccer, The Mets, and The Boston Bruins do differently?

    They use the innovative Predictive Analytics platform created by SportVizion backed by Treasure Data. An easy-to-deploy platform that allows them to have deeper understanding of their customer and increase their Fan experience.

    In this webinar you’ll learn how to drive marketing ROI with targeted campaigns from enriched customer data including CRM, point of sale machines, eCommerce sites, supply chain data, live ticket sales, Social Media and MORE for a real-time 365° view of what your fans and customers are doing.

    The expert speakers will share their insights and proven solutions for NFL, NHL, NBA and MLS franchises.

    Who should attend?
    Franchise leaders who want to get actionable data insights at their fingertips.
    Marketing teams who want to leverage better customer data.
    Sales representatives who want to be armed with real-time customer information
    Sports Analysts who want to get a complete picture of the playing field.
  • Multi-Touch Attribution in the age of AI Recorded: Apr 6 2017 46 mins
    Glenn Davis, Product Marketing, Treasure Data
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • How machine learning and AI will impact your marketing forever Recorded: Mar 16 2017 60 mins
    Stewart Rogers, Dir. of Marketing Technology, VentureBeat
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • The Magic of Presto: Petabyte Scale SQL Queries in Seconds Recorded: Mar 15 2017 32 mins
    Kamil Bajda-Pawlikowski, Chief Architect, Teradata Center for Hadoop & John Hammink, Evangelist at Treasure Data
    Presto is an open source distributed SQL engine, originally developed by Facebook for their massive Hadoop data warehouse. Treasure Data was one of the earliest adopters of Presto and, earlier this year, Teradata has joined the Presto community and announced a multi-year roadmap to accelerate Presto development to make it ready for enterprise users. This webinar will cover Presto architecture and discuss the technology behind the project.
  • How To Create The Ultimate Live Marketing Dashboard Recorded: Feb 28 2017 35 mins
    Jennifer Hudiono, Product Specialist at Chartio & Glenn Davis, Product Marketing Manager
    Treasure Data and Chartio have come together to make your data connected, real-time and easily accessible.

    In this webinar we'll discuss:
    - Common challenges of siloed data sets and appropriate solutions
    - How to build a master dashboard for your Marketing data
    - How to use Treasure Data and Chartio’s new connector to enhance the relevance of your data.

    Analysts will learn about tools to combine and automate complex workflows to get new insights faster.

    Business leaders will learn about how Live Data will give them a competitive edge with a 360 degree view of all business data.

    Engineers will learn how they can abstract mundane / routine data access requests to focus on building apps that support the business.
  • How Treasure Data Helps Grindr Track & Analyze More Than 1.8M API Calls Per Min Recorded: Feb 23 2017 43 mins
    Lukas Sliwka, CTO at Grindr
    Collecting and analyzing event data can easily drain time and engineering resources. The problem gets more complex as your data sources scale and the need to analyze and make sense of the data becomes more urgent. Grindr, a leading mobile dating app used by 2,000,000 daily active users in 196 countries, overcame a series of data collection and analytics challenges while making both development and business teams happy.

    In this webinar, you will learn:
    - How running multiple analytic SDKs can crash your app and kill your business’s competitiveness.
    - How to setup a modular data collection infrastructure with a minimal amount of engineering resources.
    - How to enable your business units to use the analytics tools that they love while collecting, storing, and owning your own data.

    Speaker: Lukas Sliwka, CTO at Grindr. Lukas is responsible for creating highly effective and innovative engineering organization. He is the catalyst for the team’s agile transformation while leading the effort to completely redesign Grindr’s global services and mobile client architectures. Lukas evolved Grindr to a highly personalized experience to more than 2,000,000 million daily active users across 196 countries. Follow him @LukasRepublic
  • Data Stack Considerations - Build vs Buy at Tout Recorded: Jan 12 2017 44 mins
    Ming Liu, David Banker, Jad DeFanti from Tout, Erin Franz from Looker, and John Hammink from Treasure Data
    Build vs buy - It’s a common dilemma in a world of seemingly endless engineering talent and an abundance of SaaS products. Many companies start by building but quickly realize that maintenance costs and engineering hours can quickly cause budgets and project-time lines to spiral out of control.

    Tout, a video app platform that allows users to upload content directly to their sites, found themselves facing this exact dilemma after building their own analytics infrastructure and using it in conjunction with a BI tool. After three years of heavy growth and feature expansion, their analytics stack could no longer keep up with the demands and costs were through the roof.

    Tout decided it was time to invest in a new solution and turned to Treasure Data for their analytical infrastructure and Looker for Analytics and is now reaping the rewards.

    What will you learn?

    - The pitfalls of building (and maintaining) in-house solutions
    - How Treasure Data simplifies data pipelines for effective data lifecycle management
    - How Looker let Tout give every employee access to the data they needed when they needed it
    - Actionable criteria for deciding when to buy vs. build analytics infrastructure
  • Introduction to Customer Data Platforms Recorded: Jan 11 2017 56 mins
    David Raab, Founder of the CDP Institute, Glenn Davis, Senior Product Marketing Manager
    An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.

    Learn:
    - The definition and requirements for Customer Data Platforms
    - The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
    - Reference architectures/approaches to building CDP
    - How Treasure Data is used to build Customer Data Platforms

    And here's the song: https://youtu.be/RalMozVq55A
  • How Microservices are Redefining Modern Application Architecture Recorded: Jan 10 2017 54 mins
    Donnie Berkholz, Research Director - Development, DevOps, IT Ops & Kiyoto Tamura, VP of Marketing
    “Microservices” describe a new paradigm in system architecture design in which complex applications - and products - are built using smaller, discrete processes that collaborate as a whole via APIs.

    This webinar will provide a crash course on microservices, focusing on high-level architectural and strategic concerns. We’ll explore best practices and architectural considerations and show you how to deliver microservices-powered applications today.
Unify Your Data From Edge to Action
Treasure Data is the only Customer Data Platform that lets you own, store and bring your multi-channel data to life with advanced AI. With a global customer base including Pioneer, Warner Bros., GE Healthcare and Wish, Treasure Data’s clients generate more than two million events every second and make nearly seven million data queries monthly, resulting in more predictable and profitable business results. Founded in 2011 in Mountain View, California, with offices in Japan and Korea, Treasure Data is backed by Sierra Ventures, Scale Venture Partners, IT-Farm, SBI, INCJ, Bill Tai, and Jerry Yang’s AME Cloud Ventures, among others. For more information, visit www.treasuredata.com.

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  • Title: AR and VR by the Numbers: A Data First Approach to the Technology and Market
  • Live at: Dec 13 2017 8:00 pm
  • Presented by: Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
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