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AR and VR by the Numbers: A Data First Approach to the Technology and Market

With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

Nicolas Nadeau - President, Exostatic

Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


Andrew Mayer, VR/AR Consultant

His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
Recorded Dec 13 2017 46 mins
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Presented by
Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
Presentation preview: AR and VR by the Numbers: A Data First Approach to the Technology and Market

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Unify Your Data From Edge to Action
Treasure Data is the only Customer Data Platform that lets you own, store and bring your multi-channel data to life with advanced AI. With a global customer base including Pioneer, Warner Bros., GE Healthcare and Wish, Treasure Data’s clients generate more than two million events every second and make nearly seven million data queries monthly, resulting in more predictable and profitable business results. Founded in 2011 in Mountain View, California, with offices in Japan and Korea, Treasure Data is backed by Sierra Ventures, Scale Venture Partners, IT-Farm, SBI, INCJ, Bill Tai, and Jerry Yang’s AME Cloud Ventures, among others. For more information, visit www.treasuredata.com.

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  • Title: AR and VR by the Numbers: A Data First Approach to the Technology and Market
  • Live at: Dec 13 2017 8:00 pm
  • Presented by: Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant
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