How to Update Marketing Channels for GDPR - A Practical Guide

The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization. Join us to learn more, engage with your peers and get prepared. This webinar will cover: - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement - The GDPR elements marketers must know about - The elements of PII that will be affected and what marketers need to do about it - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc. - Tactical marketing updates needed to meet GDPR guidelines