How to Update Marketing Channels for GDPR - A Practical Guide

All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.

In this webinar, we will dive deep into influencer marketing and discuss advanced strategies that can help your brand achieve sustainable growth. We’ll also look at the future of the industry.

In this live session, you’ll learn:

· A Quick Overview of Influencer Marketing
· Discuss Advanced Influencer Marketing Strategies (Their Step-by-Step Process, Useful Tools, and Examples)
· Case Studies (Influencer marketing practice within leading enterprises)
· Insights on Strategic Evolution of Influencer Marketing and Its Future
· 7 Mistakes You Should Totally Avoid

A Chief Digital Officer often sits in the intersection of marketing, business intelligence, and technology platforms. For marketers, insights gained from customer data are becoming increasingly important, and most marketers are undoubtedly data-driven. Whether you’re a brand manager, a B2B digital marketer, a customer intelligence analyst, or a CDO, you strive to make better decisions with clean, accurate data. The question is, how quickly can you make those decisions? And, can you empower your teams to make decisions in the moments that matter to customers and potential buyers?

The future of data-driven business operations is built on a strong data foundation, with a single customer view and powerful audience management programs that not only scale across your organization, but also across divisions and regions. Want to unlock the knowledge and tools you’ll need to make that data-driven future a reality? Then join us on August 19th, Treasure Data’s Sr. Product Marketing Manager, Micki Collart, will be talking with Mark Chiles, Chief Digital Officer & Sr. VP of Digital at Hart Energy. They’ll discuss the current data-driven landscape for marketers and CDOs, the challenges they face, and provide advice for taking a leap into data-driven initiatives that deliver business results–now and well into the future.

We’re in a race to connect with new and existing customers, clients, prospects, and leads before everyone else in the market. We’re targeting and re-targeting. We’re delivering smart creative, but we’re being outspent. We need an edge.

Turns out one of the most effective ways to grow our business isn’t fighting with the competition for the consumers already in the market. Instead, it's building relationships with consumers BEFORE they need us or SO they need us. Brands are leveraging insights from the customers they’ve won to build insights for the customers they want. And, they’re using the data they have to create amazing experiences for the customers they already serve.

They’re leveraging their Loyalty Loop.

In this exhilarating, 50-minute webinar, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You’ll learn:
· How to identify Moments of Inspiration
· How to interrupt active evaluation
· And the 6 Loyalty Loop Drivers that increase your ability to build better relationships, faster, before the competition at a lower cost

Be inspired to rethink the way you win over new customers and how best to serve your current customers.

Are you ready to embrace the Loyalty Loop?

Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life).

So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2020?

We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP.

If only.

Here’s the thing: The key to success in 2020 isn’t to breakthrough—but to stand apart.

The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds.

The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones.

So, maybe, the key to marketing success in 2020 isn’t wishing if only after all.
In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn:

• How the notion of brand storytelling has shifted
• What non-negotiable things your 2020 storytelling MUST do
• Which are the best tactics for connecting with customers and prospects right now
• + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story

Who’s ready to tell a more strategic story?! YOU ARE!

Data Integration. First party data. Third party data. Tagging. Pixels.

The familiar buzz words we hear every day in marketing. But how does each activity work? And, how do you make them all work together? Most importantly, how does it benefit YOUR work? If you’re ready to amplify your segmentation and improve your marketing personalization by crafting a view of what you know about your known customers, as well as uncovering details about your anonymous visitors, then this webinar will help you pull it all together.

You’ll find out exactly how to enable data for use in real-time personalizations and activations when you:
-Consolidate your first party data
-Enrich customer profiles with third party attributes and segmentation builds
-Integrate with machine learning models and custom programming

During the presentation, we’ll demonstrate how Arm Treasure Data pixels are integrated into your website, advertising, social media, email and CRM platforms to collect first party digital data sources. The data sources will be connected to other platforms, such as SalesForce, Acoustic, and Google Analytics to show how automated integrations function with the collected data. You’ll also gain insight into how the accumulated data can be visualized with reporting and performance dashboards.

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About Allant Group:
Allant Group is a marketing services provider focused on supporting brands by delivering end-to-end omni-channel data integration, modeling, analytics and campaign execution. Named “an analytically-minded marketer’s best friend” by Forrester in 2019, Allant’s data-driven marketing expertise enables clients to optimize marketing spend and revenue growth

As a marketer, you covet your customers and treasure their data. It helps you create personalized experience and increase conversion, but all that value can come at a hefty cost. In today’s increasingly complex regulatory environment, losing the right to use your customers’ personal data is an increasing possibility, not to mention fines and litigation. And, unless you understand how to protect their data, customer trust, as well as money, could be lost.

This is where a Customer Data Platform (CDP) can put your mind at ease. By unifying customers’ data, understanding how it’s collected, who can use the data and auditing its usage across systems, you not only comply with privacy regulations, but you also ensure customer confidence that instills trust in your brand.

In this webinar, Mousumi Bose, Director of Product Management - Security & Privacy at Arm Treasure Data will guide you through key components of CDPs that address customer data protection, including:

· Capturing consent
· Identity resolution across channels
· Access management & permissioning
· Data security
· And more

Fireside Chat | Cast a glance around the corner, are you ready? In the next 10 years, we are headed to substantial increases in automation, a shift to the gig economy, and harnessing powerful technologies to support automation and a remote workforce. Technology is redefining what it means to be human and what's coming in the near future is poised to disrupt how we do business, how we market and how we sell products and services in the modern age. Brands will not own the relationship to the customer, platforms will. Digital assistants will be the new gatekeeper. Everything we thought we knew will be challenged as a new era dawns rewarding agility and innovation and in its wake, crushing businesses that aren't poised for the quantum leap into the immersive, digital experience.

The long-time buzz around Agile marketing has become even louder in recent months, as marketers struggle to respond to a constant stream of unexpected change. But traditional Agile theory and its application in marketing often look very different.

Without a tailored approach for their unique work, marketers fail prey to common myths and missteps and fail to enjoy all the benefits agility has to offer.

In this webinar full of real talk from the front lines of marketing agility, Andrea Fryrear, certified Agile coach and 15-year marketing veteran, explodes common Agile marketing misconceptions and shows you how to really make it work for you.

You'll walk away with:
· Key distinctions between Agile marketing and Agile development, and what they mean for applying Agile principles outside of IT
· The top 3 Agile marketing myths that derail our attempts to adopt it effectively
· 3 Agile tools you can start applying today to ensure you're doing the right work at the right time, even when you're not sure what tomorrow looks like
· Plans for moving Agile beyond a single marketing team and into your entire marketing function

Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. As customer experience and brand loyalty continue to be a priority, identity resolution will play an important role for progressive marketers to better engage and retain customers.

In this webinar, Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data, will provide an overview for enterprise marketers interested in understanding the concept of identity resolution, why they may need it, how to go about it and the types of identity resolution possible using our approach.

Identity Resolution will give you a 360-degree view, so you can
· Personalize at scale
· Increase revenue
· Improve customer retention
· Marketing efficiency
· Deliver unique experience

DMPs have served their purpose in collecting and aggregating multiple, large sets of data. The evolution of marketing, however, has led to a more streamlined approach where CDPs bring your customer insights directly to you. Today, it is less important to rely on data sources outside your own. We have shifted inward, to looking at our own customers and studying how they interact with us. This has led to captivating customer experiences, stronger customer relationships, and greater lifetime value.

Join Aaron Hahn, Director of Data Strategy and Architecture at Promatica, and Henry Li, Director of Business Development at Arm Treasure Data for a casual, unscripted conversation on the state of adtech and martech, covering DMPs vs CDPs, the future of advertising in a cookie-less world, and more.

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About Aaron Hahn
Aaron is a veteran of the Adtech industry who has been working in the industry for over 10 years. Starting his agency and adtech journey at Vivaki’s Audience on Demand Group, Aaron got a sense very early on of the programmatic and adtech landscape. As Aaron continued his time in adtech he has had various roles on both the buy and sell side, focusing on data collection and activation. Prior to his current role at Promatica, Aaron was a team lead on the Spark Foundry Data Architecture. He has since taken all of his skills and experience to help Promatica’s clients utilize and build a strategy around data first thinking, and understand all the audience, privacy, technology, and other nuances that come along with it

In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
-The state of digital transformation in various industries
-Top trends, challenges, and investment areas for the new normal
-The pandemic’s impact on marketing practices and technology choices
-Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises

The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.

Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."

CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?

Here are some of the questions we will go over:

· How has competition changed?
· Do we have end-to-end, holistic view of the customer?
· Are we equipped to personalize the customer experience across the journey?
and more...

In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”

What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.

In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.

New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

In this webinar, David Raab, Founder at CDP Institute, will reveal:

·How to resolve the conflict between privacy and personalization
·Why the death of cookies will lead to a rebirth of advertising
·Tactics that make customers eager to share their personal data
·Privacy features to look for in a Customer Data Platform

Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

In this webinar, you’ll learn:

- The three stages of crisis and what it means for your social media strategy
- How buyer conversations are changing on social media
- Examples of social media posts done right and wrong
- Six-point checklist for what you should do right now

Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

Here are a few of the highlights of this release:

·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.

Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

In this discussion, our hosts will provide marketing insights like:
· Implementing new marketing strategies for today’s economy
· How to thoughtfully leverage emerging opportunities
· Which marketing channels are suffering and thriving
· How to protect your home base: your product and customers

Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

**Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**