How to Update Marketing Channels for GDPR - A Practical Guide

Presented by

Erik Archer Smith, Marketing Director - ABM, Treasure Data

About this talk

The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization. Join us to learn more, engage with your peers and get prepared. This webinar will cover: - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement - The GDPR elements marketers must know about - The elements of PII that will be affected and what marketers need to do about it - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc. - Tactical marketing updates needed to meet GDPR guidelines
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit